Director of Brand Content Strategy

Life is Good•Boston, MA

23h•Hybrid

About The Position

Life is Good is seeking a strategic content leader who can connect the dots between a mission, a message, and a movement. This role is about building and shaping the brand's content strategy to make optimism impossible to ignore. The ideal candidate will have a proven track record in strategic marketing content, team leadership, and elevating a recognized lifestyle brand. This position is based in Boston, with a hybrid work model requiring on-site presence on Wednesdays and Thursdays.

Requirements

5 or more years of measurable success in a strategic marketing content role.
Experience leading a team.
Proven ability to deliver results and elevate a recognized lifestyle brand.

Nice To Haves

Experience in the apparel industry.
Understanding and articulation of the Life is Good mission and Superpowers.
Skilled and comfortable working independently and as part of a team.
Ability to give and receive feedback thoughtfully and constructively.
Known for having a positive impact on those around you.

Responsibilities

Own the brand content calendar, connecting brand storytelling to every channel (social, email, site, and beyond) with strategic intent.
Translate the Life is Good brand narrative into channel-specific content stories that drive awareness and consideration for both eCommerce and wholesale audiences, with a focus on social channels in the first year.
Partner with the Brand Creative team to ensure shoots, campaigns, and assets are planned with content distribution in mind from the outset.
Direct the social and community team to deliver on-brief, on-brand work that scales output without sacrificing quality.
Set the standard for great content across various platforms at Life is Good and elevate the team towards it.
Utilize data and audience signals to make smarter content decisions, continuously evaluating what's working and why.
Continuously seek opportunities to use data to eliminate low-value work for the team and reinvest that time into creative problem-solving, innovation, and business impact.