Director, Content & Brand

Buyers Edge Platform, LLC•Waltham, MA

13h•Remote

About The Position

As a Director, Content & Brand, you own the narrative, visual identity, and positioning framework across BEP's entire portfolio. You are the guardian of brand coherence and the architect of how BEP tells its story—internally and externally. You report directly to the CMO and work across division leaders, product teams, and the executive team to ensure every content piece and brand touchpoint reinforces "most valuable partner" with measurable, profitable impact. You build the systems, standards, and playbooks that enable BEP to speak with one strategic voice while honoring segment expertise. You are equal parts strategist, writer, editor, and operator—someone who moves from big-picture positioning to hands-on content execution without losing either thread. Buyers Edge Platform stands at the forefront of revolutionizing the food service industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated. Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to food service excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry. This position is remotely based. We are unable to offer work sponsorship for this role.

Requirements

8-12 years in content strategy, brand management, or marketing leadership at B2B companies
Track record consolidating brands, repositioning portfolios, or unifying messaging across divisions
Strong writing, editing, and coaching skills; ability to set and maintain editorial standards
Experience measuring content performance and linking narrative to business outcomes
Social media strategy and execution; press strategy and media relations experience
Systems thinking: build playbooks, codify standards, obsessed with scalability
Stakeholder management and influence without authority
Comfort with data, metrics, and AI tools for content augmentation
Understanding of B2B buyer journey and operator/distributor context

Nice To Haves

M&A integration
foodservice/hospitality industry knowledge
thought leadership program scale-up

Responsibilities

Own brand architecture: Design framework unifying DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation. Create positioning exercises, architecture briefs, and integration transition plans.
Build content strategy: Define comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media. Own editorial calendar, standards, and cross-functional workflow. Measure against division priorities.
Establish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press strategy, and meaningful earned media placements that amplify credibility.
Maintain brand identity: Evolve visual identity and voice to reflect positioning. Ensure consistency across all touchpoints while enabling division-specific customization within guardrails.
Lead social media: Build playbook across divisions. Own execution on LinkedIn, Twitter, and relevant channels. Amplify thought leadership, support operator acquisition, build community. Track and optimize performance.
Support M&A integration: Assess brand positioning post-close. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy aligned to tier classification. Develop playbook for brand and content strategy.
Coach editorial standards: Set communication bar—clarity, voice, intent. Build and mentor team; codify standards in scalable playbooks.
Integrate AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigor.