Director of Content & Brand

TriMark Digital • Raleigh, NC

20h

About The Position

We're seeking a Director of Content & Brand to lead the strategic vision, development, and execution of content and brand initiatives across the agency. As a performance marketing agency, we believe great content and strong brands are essential drivers of business growth. This role is responsible for shaping how clients communicate with their audiences, developing content strategies that support measurable marketing outcomes, and ensuring every brand touchpoint is aligned, compelling and effective. You understand how content, messaging, and brand positioning influence customer behavior across the entire marketing funnel. You're comfortable developing high-level content strategies, refining brand messaging, collaborating with channel specialists and leading teams responsible for creating impactful content across digital and traditional channels. You thrive in a fast-paced agency environment, embrace accountability and are energized by the opportunity to build a high-performing content and brand function that delivers measurable results for clients.

Requirements

• 8+ years of experience in content marketing, brand strategy, communications, copywriting, journalism, public relations, or a related field
• 3+ years of experience leading content, brand, creative, or marketing teams
• Strong experience developing content strategies that support measurable business and marketing objectives
• Exceptional writing, editing, storytelling, and communication skills across a variety of formats and audiences
• Deep understanding of brand positioning, messaging strategy, audience development, and customer journey mapping
• Experience creating and overseeing content across websites, SEO initiatives, paid media campaigns, email marketing, social media, video, and traditional marketing channels
• Strong understanding of digital marketing principles, lead generation strategies, and performance-focused content development
• Experience using analytics and performance data to guide content decisions and optimization efforts
• Excellent presentation, client communication, and stakeholder management skills
• Strong leadership, organizational, and project management abilities
• Experience developing content processes, editorial standards, and scalable workflows
• Passion for building brands, developing teams, and creating content that drives measurable business growth

Responsibilities

• Lead the strategic vision for content marketing, brand development, messaging, and communications across the agency's portfolio of client accounts, ensuring all initiatives align with business objectives and drive measurable growth.
• Develop comprehensive content and brand strategies that support lead generation, customer acquisition, engagement, retention, customer loyalty and long-term revenue growth across the full customer journey.
• Guide brand positioning, messaging frameworks, value propositions, voice and tone development, audience segmentation and competitive differentiation initiatives that help clients stand out in crowded markets.
• Serve as the primary strategic advisor for content and brand initiatives, helping clients define how they communicate their value, connect with target audiences and strengthen their market presence.
• Ensure consistency, effectiveness, and strategic alignment across all brand and content touchpoints, including websites, landing pages, advertising campaigns, email marketing, social media, video, thought leadership content, sales enablement materials, public relations initiatives and traditional marketing assets.
• Develop content frameworks and messaging strategies that support both brand-building efforts and performance marketing objectives, ensuring content contributes to measurable business outcomes.
• Identify opportunities to strengthen client brands through strategic storytelling, content innovation, audience research, customer insights and evolving market trends.
• Partner closely with SEO, Paid Media, Email, Social Media, Web, and Account Management teams to create integrated marketing strategies that maximize the impact of content across every channel.
• Champion the use of emerging technologies, including AI-powered content and research tools, to improve efficiency, accelerate execution, uncover new opportunities and enhance the quality and scalability of content production.
• Stay at the forefront of industry trends, consumer behavior, content marketing best practices, search evolution, AI-driven content technologies, and emerging communication channels to ensure clients remain competitive in an ever-changing digital landscape.
• Establish content and brand standards, strategic frameworks, and best practices that elevate the quality, consistency and effectiveness of work delivered across the organization.
• Lead, mentor, and develop a team of content strategists, copywriters, content creators, editors, and contractors
• Establish content standards, editorial processes, quality assurance frameworks and best practices
• Provide coaching, feedback, and professional development opportunities that elevate the quality and effectiveness of content across the organization
• Support recruiting, hiring, onboarding and team growth initiatives
• Foster a collaborative, accountable and performance-driven culture focused on continuous improvement
• Oversee the creation and execution of content across websites, blogs, landing pages, advertising campaigns, email marketing, social media, video scripts, sales collateral, thought leadership content and other marketing initiatives
• Ensure all content aligns with client objectives, brand standards, audience needs and channel-specific best practices
• Review and approve content deliverables to maintain quality, consistency, accuracy and strategic alignment
• Guide editorial calendars, content roadmaps and campaign messaging strategies
• Ensure content is optimized for engagement, search visibility, conversion and overall performance
• Partner closely with SEO, Paid Media, Email, Web, Social Media, and Account Management teams to develop integrated marketing strategies
• Use performance data, audience insights, competitive analysis and customer research to inform content recommendations and optimization efforts
• Develop content frameworks that support both brand-building and revenue-generating initiatives
• Identify opportunities to improve lead quality, conversion rates, customer engagement and campaign performance through strategic content development
• Establish KPIs and measurement frameworks that demonstrate the impact of content and brand initiatives on business outcomes
• Serve as a senior strategic advisor for content, messaging, and brand initiatives across key client relationships
• Lead brand workshops, messaging sessions, content strategy presentations and stakeholder discussions
• Translate complex business objectives into clear, compelling messaging and content strategies
• Provide strategic recommendations that help clients strengthen their market position and competitive differentiation
• Build strong client relationships through proactive communication, collaboration, and thought leadership
• Identify opportunities to expand client engagements through additional content, branding and strategic marketing initiatives
• Oversee content planning, resource allocation, project prioritization and department capacity management
• Develop scalable systems, workflows, and processes that improve efficiency, consistency and content quality
• Ensure projects are delivered on time, within scope and aligned with client expectations
• Maintain content playbooks, messaging frameworks, brand guidelines, editorial standards and documentation
• Continuously evaluate department performance and identify opportunities to improve productivity, effectiveness, and output quality

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed