Director of Content Strategy

The Mx Group • Burr Ridge, IL

14h • $130,000 - $150,000

About The Position

MX is seeking a Director of Content Strategy. This is a hands-on leadership role requiring deep expertise, a strong point of view, and the ambition to shape the future of content strategy at the agency. The role encompasses B2B content strategy (including thought leadership, executive POV, social, sales enablement, and events) and digital content strategy (including content architecture, SEO-informed modeling, and taxonomy development). The ideal candidate is a practitioner who views content as an interconnected ecosystem driving brand influence and business impact. Embedded within Strategic Planning, this role acts as the connective tissue between brand strategy, communications, UX, digital experience, and SEO to develop cohesive and effective content programs for clients.

Requirements

• 8-10+ years in content strategy or content marketing
• Agency background required
• B2B experience required
• Demonstrated experience building content strategies end-to-end: from audience insight to programs in the market, not just writing content plans, but owning the strategic rationale behind them.
• Fluency in B2B buying dynamics: You know the difference between an ICP and a persona, understand what sales enablement content needs to do, and can connect content programs to pipeline metrics.
• Hands-on experience supporting website and digital content strategy engagements, working alongside UX, developers, and designers to make content strategy real on the site and measurable once it's live.
• Experience with content architecture, taxonomy design, SEO-informed content modeling.
• Bachelor’s degree in Communication, Creative Writing, Marketing, or a related field, or equivalent professional experience.

Nice To Haves

• You’re a practitioner: you produce sharp, clear strategic deliverables, the kind clients reference, build on, and come back to.
• You think in brand ecosystems, not channels — always asking how content builds client influence and distinction over time, not just fills a calendar.
• You’re forming a defensible POV on how AI and generative search change the content strategy discipline.
• You communicate well in client workshops, cross-functional working sessions, and written work without needing a leadership mandate to influence direction.

Responsibilities

• Own content strategy end-to-end, synthesizing audience insight, brand narrative, and sales context into content programs that build influence and move pipeline.
• Define content needs through audience insight, consumption behavior, and business context, not just channel coverage.
• Build messaging hierarchies and buying-stage content maps that connect brand narrative to what buyers need across a complex sale.
• Translate business goals and sales motions into content programs that demonstrably move the pipeline.
• Influence the development of content planning frameworks, governance standards, and performance measurement approaches that clients can actually use.
• Partner with account and strategy teams to ensure the content strategy informs and is reinforced by the broader engagement.
• Be the integrator bringing together brand strategy, UX, SEO, and data into a content strategy that holds together on the site.
• Lead content architecture, hierarchy, and SEO-informed content modeling for website engagements.
• Define the taxonomy, metadata frameworks, and editorial standards that keep content coherent inside the CMS.
• Ensure campaign content strategy and website content strategy stay aligned as they evolve.
• Partner with UX on website engagements. UX owns the experience and interaction design; you own the structure, hierarchy, and substance inside it.
• Define how content performance gets instrumented and read after launch so it can inform the next iteration.
• Evaluate and improve how clients' web presence supports and extends their broader content programs.
• Work alongside the VP of Strategic Planning to help build and evolve MX’s content strategy practice.
• Contribute to the evolution of the agency’s content strategy methodology, helping translate insights, frameworks, and approaches developed through client work into scalable standards and best practices.
• Bring a perspective on how AI and generative search are reshaping what clients should be building and how we should be advising them.
• Engage in new business conversations where content strategy is part of the ask by helping scope, shape, and sell engagements.

Benefits

• medical
• dental
• vision
• 401(k)
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Director