Directeur.rice marketing de marque et de contenu (contrat 12 mois) | Director of Brand & Content Marketing (12-month contract)
About The Position
Altitude Sports is a Montreal-based leading ecommerce retailer in Canada, working and playing at the intersection of fashion and the outdoors. Founded in 1984, the company offers best-in-class advice on premium gear and technical apparel, a members-only benefits program, and a curated selection of products for outdoor adventures and urban pursuits. Our team is united by a passion for excellence, bringing together diverse talents and interests. Despite our growth, we remain true to our roots as the local shop nearly 40 years ago. Dedicated to sustainability, we strive to minimize our environmental impact, ensuring our love for the outdoors is matched by our commitment to preserving it. Our vision To be the biggest little shop. Our mission To equip our clients with the most durable & well-designed goods through an ecommerce experience that’s unequaled. Our values Put the customer first. Just say it. Run with it. Have fun. The role As a Director of Brand & Content Marketing, you will step in to lead brand strategy, content creation, and retail media for Altitude Sports, The Last Hunt, and our owned brands. As a strategic cross-functional partner, you will execute our established 3-year marketing vision, oversee high-impact campaigns, and drive alignment across product, merchandising, operations, and tech teams.
Requirements
- 10+ years of experience in digital, brand, or content marketing, including team management and leadership roles.
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong analytical skills with the ability to manage significant budgets, translate data into actionable insights, and drive customer acquisition and revenue generation.
- Results-oriented with excellent organizational, creative thinking, and communication skills to partner effectively across departments in a dynamic environment.
- Proven track record of fostering a high-performing team culture and a strong understanding of the outdoor and fashion industries.
- Proven success in brand growth, customer acquisition, and revenue generation.
- Strong understanding of the outdoor and fashion industries.
- Bilingual (French and English), both written and spoken.
Responsibilities
- Lead, mentor, and develop a high-performing, multidisciplinary marketing team by setting clear objectives and facilitating professional growth.
- Lead annual marketing planning in collaboration with the CMO to drive brand awareness, community engagement, and direct traffic.
- Spearhead brand awareness initiatives across paid media, content, community, and earned channels, driving measurable growth in web traffic and new customer acquisition.
- Develop and oversee integrated, multi-channel campaigns based on consumer insights to drive measurable business outcomes while maintaining brand identity.
- Oversee and lead a premium content & community ecosystem—encompassing the print magazine, the Journal, and short film productions, events and our ambassador program—to elevate brand storytelling, engage our core outdoor community, and fuel organic growth.
- Direct high-impact, SEO-optimized content and implement improvements for website collections to maximize reach, discoverability, and the overall customer experience.
- Set revenue goals and oversee objective achievement for the Altitude Sports media network.
- Manage departmental budgets efficiently and implement performance measurement frameworks to translate data into actionable growth decisions for senior leadership.
- Partner strategically with Performance Marketing, Merchandising, Product, Tech, and Operations to ensure campaigns align with overarching company objectives.
- Stay ahead of industry trends, platform shifts, emerging audience behaviors, and AI-driven content workflows.
Benefits
- Discounts on outdoor and fashion brands for you and your family
- Full access to Telemedicine services
- Comprehensive health and dental coverage
- 5 Personal Days
- 20 paid hours to volunteer and support our community
- Learning and development opportunities
- A balance between working from home and working at the office
- A modern workspace in the heart of Montreal’s Little Italy for local candidates
- A chance to participate in social committees, sports teams, group outings and contests
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What This Job Offers
Job Type
Full-time
Career Level
Manager
