Director of B2B Marketing

Purchasing Power

3d • Hybrid

About The Position

Purchasing Power is seeking a Director of B2B Marketing to drive growth across its employer and partner base. The role partners closely with Sales, Sales Enablement, Account Management, and the client marketing team to develop practical marketing programs that generate new business and support engagement and retention among existing clients and partners.

The Director owns day-to-day integrated marketing across demand generation, lead generation, digital campaigns, content, and nurturing. The role is accountable for measurable pipeline growth and revenue impact, including campaign strategy and execution, lead acquisition and conversion, MQL performance, website optimization, reporting, and ongoing campaign improvement. The position also helps refine go-to-market strategy, messaging, value propositions, customer journeys, and audience segmentation. AI-enabled tools may be used to improve content development, insight synthesis, and workflow efficiency.

This is a hybrid role based at the Atlantic Station office in Atlanta, with a few onsite days each week for collaboration with Sales, Account Management, and cross-functional partners.

Requirements

• 8–10+ years of B2B or client marketing experience.
• Proven experience leading demand generation and pipeline growth.
• Strong understanding of integrated marketing strategy.
• Data-driven mindset and strong analytical skills.
• Proficiency in Salesforce and Marketo.
• Strong written and verbal communication skills, including the ability to translate strategy into clear plans and messaging.
• Organized and detail-oriented, with the ability to manage multiple workstreams.
• Bachelor’s degree in business or a closely related field, or equivalent relevant experience.
• Curiosity, adaptability, and openness to learning as roles and workflows evolve.

Nice To Haves

• Experience in fintech, financial services, benefits, or employer-focused products.

Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events.
• Optimize lead acquisition, conversion, and pipeline velocity.
• Manage and improve MQL performance.
• Partner with the head of marketing to refine go-to-market strategy, messaging, value propositions, and frameworks aligned to the ideal customer profile and buyer personas.
• Refine nurture journeys and client journey mapping, and create appropriate segmentation strategies.
• Develop and oversee B2B marketing campaigns, define success metrics, and set a clear reporting cadence.
• Lead end-to-end campaign development from strategy through execution and measurement.
• Ensure integrated execution across digital, content, paid, and partner channels.
• Oversee campaign reporting and performance optimization.
• Oversee website strategy and optimization, aligning it with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization.
• Establish performance dashboards tied to revenue outcomes.
• Continuously test and optimize campaigns for efficiency and effectiveness.
• Use AI-enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency.
• Partner with the client marketing team to align lead generation with engagement and retention efforts.

Benefits

• Comprehensive benefits, including medical, dental, vision, and company-paid Basic Life/AD&D.
• 401(k) Retirement Plan.
• Paid Time Off.
• Career Development.
• Employee Purchase Program.
• Hybrid work model (onsite/offsite).

What This Job Offers

• Job Type: Full-time
• Career Level: Director