Director of B2B Marketing

First Cash•Coppell, TX

About The Position

American First Finance is seeking a hands-on, results-driven Director of B2B Marketing to lead and execute strategies that drive merchant acquisition, retention, and loyalty. The role owns the full marketing funnel and works closely with Sales, Operations, IT, and Data Science to deliver measurable business growth while leading and developing a high-performing marketing team. American First Finance (AFF), a subsidiary of FirstCash Holdings, Inc., provides lease-to-own and retail financing options through partnerships with more than 13,000 merchants nationwide. FirstCash is an international operator of pawn stores and a provider of technology-driven payment solutions, with more than 3,000 locations across the U.S. and Latin America and approximately 20,000 team members. FirstCash Holdings, Inc. is an equal opportunity employer and provides reasonable accommodations for qualified individuals with disabilities. Job duties may change based on business needs. Employment is subject to the company's arbitration agreement. Applicants consent to receive communications from the FirstCash Talent Acquisition Team about current and future opportunities.

Requirements

At least 6 years of B2B marketing experience, including at least 3 years in a leadership role.
Proven success with demand generation, ABM/ABX, and full-funnel marketing strategies.
Strong analytical, project management, and leadership skills.
Experience with CRM systems, marketing automation, and analytics platforms.
Excellent communication and cross-functional collaboration abilities.

Nice To Haves

Experience in merchant acquisition, retention, and loyalty programs.
Knowledge of customer experience (CX) and journey mapping.
Experience with strategic partnerships, trade marketing, and tradeshow management.
Strong understanding of data-driven marketing and funnel optimization.

Responsibilities

Develop and execute B2B marketing strategies that drive awareness, lead generation, retention, and revenue growth.
Lead demand generation and account-based marketing (ABM/ABX) initiatives.
Partner with Sales to improve lead quality, pipeline growth, and conversion rates.
Create and optimize multi-channel campaigns through data-driven testing and analytics.
Improve the merchant experience through journey mapping, customer feedback, and cross-functional collaboration.
Develop retention, loyalty, referral, and reactivation programs.
Build sales enablement materials, merchant testimonials, and marketing assets.
Manage strategic partnerships, trade publications, and tradeshow activities.
Leverage marketing technology and data insights to optimize funnel performance and campaign effectiveness.
Lead, mentor, and develop a high-performing marketing team.