Director of B2B Marketing

American First Finance•Coppell, TX

About The Position

FirstCash Holdings, Inc. is seeking a hands-on, results-driven Director of B2B Marketing to lead and execute strategies that drive merchant acquisition, retention, and loyalty. This role owns the full marketing funnel and partners closely with Sales, Operations, IT, and Data Science to deliver measurable business growth while leading and developing a high-performing marketing team. FirstCash Holdings, Inc. is an international operator of pawn stores and a provider of technology-driven payment solutions serving cash- and credit-constrained consumers. It operates more than 3,000 locations across the U.S. and Latin America. Through its subsidiary, American First Finance (AFF), it partners with over 13,000 merchants nationwide to provide lease-to-own and retail financing options. The company employs approximately 20,000 team members and is committed to financial inclusion, innovation, and exceptional service.

Requirements

6+ years of B2B marketing experience, including 3+ years in a leadership role.
Proven success with demand generation, ABM/ABX, and full-funnel marketing strategies.
Strong analytical, project management, and leadership skills.
Experience with CRM systems, marketing automation, and analytics platforms.
Excellent communication and cross-functional collaboration abilities.

Nice To Haves

Experience in merchant acquisition, retention, and loyalty programs.
Knowledge of customer experience (CX) and journey mapping.
Experience with strategic partnerships, trade marketing, and tradeshow management.
Strong understanding of data-driven marketing and funnel optimization.

Responsibilities

Develop and execute B2B marketing strategies that drive awareness, lead generation, retention, and revenue growth.
Lead demand generation and account-based marketing (ABM/ABX) initiatives.
Partner with Sales to improve lead quality, pipeline growth, and conversion rates.
Create and optimize multi-channel campaigns through data-driven testing and analytics.
Improve the merchant experience through journey mapping, customer feedback, and cross-functional collaboration.
Develop retention, loyalty, referral, and reactivation programs.
Build sales enablement materials, merchant testimonials, and marketing assets.
Manage strategic partnerships, trade publications, and tradeshow activities.
Leverage marketing technology and data insights to optimize funnel performance and campaign effectiveness.
Lead, mentor, and develop a high-performing marketing team.