Director of B2B Marketing

Progressive Leasing•Atlanta, GA

2d•Hybrid

About The Position

Progressive Leasing is hiring a Director of B2B Marketing to drive growth across Purchasing Power’s employer and partner base. The role partners closely with Sales, Sales Enablement, Account Management, the client marketing team, and the head of marketing to develop and execute integrated programs for new business, client engagement, and retention. The Director owns day-to-day marketing across demand generation, lead generation, digital campaigns, content, and nurturing, with a focus on measurable pipeline growth and revenue impact. This is a hybrid role based at the company’s Atlantic Station office in Atlanta, with a few onsite days each week. The position has ownership of campaign strategy and execution, lead acquisition and conversion, marketing-qualified lead performance, website optimization, reporting, and ongoing performance improvement. It will also help modernize and scale Purchasing Power’s B2B client marketing foundation and shape how the organization engages employers and partners.

Requirements

8–10+ years of B2B or client marketing experience.
Proven experience leading demand generation and pipeline growth.
Strong understanding of integrated marketing strategy.
Data-driven mindset and strong analytical skills.
Proficiency in Salesforce and Marketo.
Strong written and verbal communication skills, including the ability to translate strategy into clear plans and messaging.
Organized and detail-oriented, with the ability to manage multiple workstreams at once.
Bachelor’s degree in business or a closely related field, or equivalent relevant experience.
Curiosity, adaptability, and openness to learning as roles and workflows evolve.

Nice To Haves

Experience in fintech, financial services, benefits, or employer-focused products.

Responsibilities

Own demand generation strategy across digital, paid, email, content, and events.
Optimize lead acquisition, conversion, and pipeline velocity.
Manage and improve marketing-qualified lead (MQL) performance.
Partner with the head of marketing to refine go-to-market strategy, messaging, value propositions, and frameworks aligned with ideal customer profiles and buyer personas.
Refine nurture journeys and client journey mapping, and create appropriate segmentation strategies.
Develop and oversee B2B marketing campaigns, define success metrics, and establish a clear reporting cadence.
Lead end-to-end campaign development from strategy through execution and measurement.
Ensure integrated execution across digital, content, paid, and partner channels.
Oversee campaign reporting and performance optimization.
Oversee website strategy and optimization, aligning it with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization.
Establish performance dashboards tied to revenue outcomes.
Continuously test and optimize campaigns for efficiency and effectiveness.
Use AI-enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency.
Coordinate with the client marketing team to align lead generation with engagement and retention efforts.