Director of Athlete Marketing

The Familie•Atlanta, GA

10d

About The Position

The Director of Athlete Marketing will lead the development and execution of marketing opportunities for The Familie’s athletes, primarily football clients, while supporting opportunities in other sports. The role focuses on securing brand partnerships, generating endorsement revenue, and building long-term commercial value for clients. Working with agents, business development, client services, and creative teams, the Director owns partnership development from prospecting and pitching through deal execution and renewal, while guiding athlete brand positioning and campaign strategy. This is a hands-on, client-facing position requiring established football marketing experience, strong brand relationships, and the ability to turn opportunities into revenue. The position reports directly to the EVP of Brand Strategy. The Familie is a full-service talent management agency serving clients across sports, music, and entertainment. It provides off-field support that includes creative services, digital strategy, social media support, and lifestyle concierge services. The company is headquartered in Nashville and also has offices in Los Angeles, Scottsdale, and San Diego.

Requirements

5–8+ years of experience in athlete marketing, sports marketing, brand partnerships, or talent representation, with direct football marketing experience required.
Proven track record of securing paid athlete partnerships and generating endorsement or sponsorship revenue.
Established relationships with brands and agencies, and a strong understanding of the football marketing landscape.
Experience developing proposals, pitching partnerships, and negotiating commercial terms in collaboration with agents and legal teams.
Strong understanding of athlete branding, social media, content strategy, and campaign execution.
Ability to build trusted relationships with athletes, agents, and brand partners while exercising discretion.
Excellent written and verbal communication, presentation, and relationship-building skills.
Highly organized, with the ability to independently manage multiple clients, opportunities, and deadlines.
Collaborative work style and ability to lead projects across internal teams and external partners.
Proficiency in Microsoft Office / Google Suite and CRM or project management platforms.

Responsibilities

Identify, pursue, and secure paid brand partnerships, endorsements, appearances, and other marketing opportunities for football clients and selected athletes in other sports.
Build and maintain relationships with brands, agencies, and decision-makers to develop a consistent pipeline of opportunities.
Lead outreach, create tailored proposals, and pitch athlete partnerships aligned with client goals and brand objectives.
Work with agents and legal teams to negotiate commercial terms and advance opportunities through agreement execution.
Drive partnership renewals and expanded relationships; track pipeline activity, deal progress, and revenue against established goals.
Develop marketing plans reflecting each athlete’s interests, audience, career stage, and long-term brand positioning.
Work with athletes and agents to shape narratives and identify suitable categories and brands.
Guide content and social strategy with creative and digital teams to strengthen athlete visibility and partnership appeal.
Identify timely opportunities around the season, drafts, major events, and athlete milestones.
Lead campaign planning and oversee execution with client services, creative teams, athletes, and brand partners.
Align campaign concepts, content, timelines, and approvals with athlete positioning and partner objectives.
Partner with client services to ensure contractual deliverables are fulfilled and proactively address execution risks.
Evaluate campaign performance and develop recaps demonstrating partner value and informing future opportunities.
Coordinate with agents and internal teams to align athlete marketing priorities and share partnership opportunities across sports verticals.
Support prospective athlete meetings with marketing strategies, partnership insights, and presentation materials.
Maintain accurate records of outreach, proposals, deals, and campaign results within internal systems.
Monitor football, sports marketing, and consumer trends to identify revenue opportunities and inform client strategy.
Provide regular updates to the VP of Brand Strategy on pipeline performance, client priorities, and partnership results.