Director of Agency & Strategic Partnerships, North America
About The Position
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. We are seeking a Director of Agency & Strategic Partnerships (in New York) to build and scale a high-impact partner ecosystem across agencies and strategic commercial programs. This role is responsible for translating partnerships into pipeline, deal acceleration, and closed-won revenue contribution.
Requirements
- 8–12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
- Proven track record of driving revenue through agency or partner ecosystems
- Strong experience working with agency networks (holdcos and independents)
- Strong experience working with commercial partner programs (marketplaces, incentives, co-sell motions)
- Highly commercial mindset with a focus on revenue outcomes, not just relationships
- Ability to operate as a field-oriented partner to Sales teams
- Experience building scalable and repeatable partner-driven revenue motions
- Strong executive presence and ability to navigate complex organizations and stakeholders
Nice To Haves
- Marketing measurement, attribution, or analytics
- Omnichannel marketing (mobile, web, CTV)
- Agency ecosystem and operating models
Responsibilities
- Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI
- Build and scale agency & partner-sourced and influenced pipeline across North America
- Define and execute a tiered agency strategy across holdcos (Publicis, Omnicom/IPG, WPP, Dentsu) and key independent agencies
- Establish and grow senior executive relationships across agency organizations
- Position AppsFlyer as a preferred measurement standard and strategic partner within agency ecosystems
- Lead agency roadshows, working sessions, and joint account planning
- Own and operationalize commercial partner programs within the broader AppsFlyer ecosystem (e.g., cloud marketplaces, media partner credits, success fees) to accelerate deal velocity
- Embed partners into enterprise deal strategy, especially high-value opportunities
- Maintain and leverage relationships with system integrators (SIs) to support deal execution and customer confidence
- Partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals
- Activate partners in GTM initiatives, events, and enterprise sales cycles
- Drive product adoption and upsell opportunities within existing accounts through partner engagement
- Provide feedback loops from partners into product and GTM strategy
Benefits
- The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
