Director, Media

DAC•Purchase, NY

2d•$130,000 - $150,000•Onsite

About The Position

This person is responsible for strategic decisions ensuring implementation of digital and traditional paid media and SEM best practices, trends and analysis, integrated digital planning, and oversight of program execution. The role requires enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand knowledge, and the courage to propose original solutions to perplexing problems. It is a position at a performance marketing agency like no other.

Requirements

Minimum University degree in Business or college equivalent
Minimum 8 years advanced Digital Media campaign planning/management experience (traditional media experience a plus)
Google Ads certified
Familiarity with enterprise integrated media campaigns, strategies and tactics.
5+ years team leadership experience, ideally in an agency environment
A growth mindset for expanding campaigns and opportunities within the client base
Eager to understand, test and implement new media methodologies with a focus on improving service offerings
Strong analytical skills with proven ability to demonstrate interpretation capabilities
Proven record of working on multiple time-sensitive projects on schedule

Nice To Haves

traditional media experience a plus

Responsibilities

Work with subject matter experts cross-trained in SEM, Programmatic, and Paid Social to create, execute, and report on cross-channel media engagements. May also include offline media execution.
Represent integrated media approach to internal and external audiences.
Oversee the development of junior (coordinator, specialist and manager) level media team members.
Track and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media team.
Communicate on an ongoing basis with media and account team members and conduct weekly status sessions to provide support where required.
Work collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clients.
Facilitate effective resource management across assigned media team.
Track, measure, and report on media program health across the media and account team.
Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans.
Communicate progress to plan and regular execution focused program updates to leadership.
Attend and actively participate in client and new business meetings, acting as the Media subject matter expert to contribute the integrated perspective.
Develop and present deliverables and presentations in a client-friendly format.
Communicate project status and campaign performance to agency executives, and account teams.
Be extremely skilled at communicating with the client base.
Present research, insights, campaign performance and recommendations to key internal and external stakeholders.
Handle escalations of client issues and communicate accordingly with office stakeholders.
Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required.
Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns.
Understand, vet and recommend new digital methodologies with a view to improving service offering.