Director, Media Planning & Effectiveness

Foot Locker•New York, NY

81d•$150,000 - $180,000

About The Position

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.Come change the game with us. Apply today! Foot Locker is looking for a passionate and strategic Director of Media Performance Analytics to join our North America Media team. In this dynamic role, you will be at the forefront of driving media performance through the analysis of key performance indicators (KPIs) and the identification of opportunities to enhance efficiency, customer acquisition, and retention. You will lead a small, talented team while collaborating with cross-functional partners, particularly with our media analytics partner, Measured, to inform media pacing and traffic forecasts. Additionally, you'll develop and manage our A/B testing roadmap and educate internal teams, agencies, and media partners on best practices in media analytics and reporting. By joining us, you will have the opportunity to work with our Banner Marketing teams, Loyalty teams, as well as Data Analytics and Data Science teams, leveraging your insights to cultivate a culture of growth and innovation. Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, Click Here!

Requirements

Bachelor’s degree preferred but appropriate combination of education and related training/experience will be considered
10+ years of experience in an analytical role handling customer and media performance data
Strong knowledge of the scientific process and a sense of curiosity
Be comfortable in ambiguous analytical situations, making and evaluating assumptions, and presenting findings to others.
Excellent written, verbal and communication skills along with an understanding of how to tell a complete story through data. Not just listing numbers and metrics
Knowledge of varying analytical disciplines. Examples include: Customer, ecommerce and retail sales data. Conversion optimization concepts, Customer Lifecycle and User Experience analysis.
Advanced Excel skills and some SQL knowledge; Python is a plus but not required
Knowledge of advanced statistics, data manipulation, and research methods preferred
Ability to perform statistical analysis of A/B/N tests
Must be able to think both creatively and critically
Must be highly motivated and be able to work both independently and in a team environment

Nice To Haves

Python is a plus but not required

Responsibilities

Leverage quantitative and qualitative data to evaluate media performance strategically and tactically, producing actionable insights that guide decision-making.
Collaborate with the media team to utilize data and trend analysis for accurate traffic and budget pacing forecasts.
Effectively report findings to stakeholders, providing forward-looking insights that drive action and alignment across teams.
Champion A/B testing processes across media and CRM teams and implement personalization strategies to ensure the right media reaches the right customers.
Maintain up-to-date knowledge of digital marketing trends and research industry news, nurturing an environment of learning and sharing within the organization.
Build expert-level understanding of customer and commerce analytics using tools such as SQL, Power BI, and manage our partnership with Measured.
Lead, mentor, and develop team members in media analytics practices, fostering a collaborative and high-performance culture.