Director, Media Operations

Adelphi Group•New York, NY

8d•$90,000 - $215,000•Hybrid

About The Position

The Director, Media Operations partners with the broader operations team and OMD account team to identify, develop, and execute efficiencies in team processes and platform workflows. The role helps deliver ideas and opportunities that bring brand heat and cultural relevance, managing work from concept through execution in a collaborative environment supporting multiple campaigns and evolving client goals. As part of a fully integrated team, the Director provides operational leadership and expertise in investment tools and processes, site tagging, and best practices. The position sets and governs processes, develops solutions to operational challenges, and manages and grows collaborative, effective, and efficient teams. It also serves as a day-to-day client lead for business-as-usual needs and coordinates with global, regional, and local teams and cross-functional agency and client partners. The role is responsible for technology-driven processes that support efficient resource and time management, media buying and management, and the evolution of advertising and marketing technology. It supports planning and campaign operations, governance, data visibility, budget and campaign tracking, onboarding, quality assurance, tagging, and billing-related workflows. Omnicom policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

Advanced experience with Microsoft Excel and PowerPoint, including pivot tables, web queries, and advanced functions.
Strong attention to detail.
Experience and understanding of media operations processes and workflows.
Experience with campaign management platforms, including Media Ocean (PRISMA, DDS), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and programmatic DSPs such as DV360, The Trade Desk, and Yahoo.
Experience working with Ad Operations and Trafficking teams.
6–8 years of relevant media experience; digital or ad operations proficiency is a plus.
Comfort working with budgets and numerical values.
Experience with budget and pacing management and billing in an agency environment.
Exceptional organizational skills and ability to manage multiple projects simultaneously.
Confidence analyzing media data.
Excellent communication and project management skills.
Strong understanding of investment tools and processes, site tagging, and best practices.
Ability to teach, adapt quickly, and work methodically.
Ability to manage people and develop collaborative, effective, and efficient teams.
Collaborative approach, open-mindedness, and ability to coordinate across functions.

Nice To Haves

Buying experience on an agency investment team in any channel.
Experience setting up campaigns, packages, or placements in Media Ocean’s buyer workflow.
Familiarity with business intelligence tools such as Alteryx, Tableau, Datorama, and Power BI.
Familiarity with planning tools such as Plan It or Media Tools.
Familiarity with project management tools such as HIVE and Smartsheets.
Experience working with offshore teams in any location or capacity.
Understanding of financial operations workflows and/or agency billing processes.

Responsibilities

Create and deliver the vision of the media operations organization.
Lead the account team in developing processes, standards, and innovative solutions.
Serve as the day-to-day client lead for business-as-usual needs.
Partner with global, regional, and local peers to facilitate communication, collaboration, and feedback.
Define and manage technology-driven processes that enable efficient resource and time management for media buying and management.
Drive and share the vision for advertising and marketing technology evolution for client brands.
Develop governance solutions across data sources to provide visibility into reputation, brand, financial, efficiency, and execution goals and requirements.
Support implementation of the planning process while ensuring alignment with cross-functional agency teams and client partners.
Ensure timely delivery of critical initiatives and rollout of new standards.
Coordinate with Operations, Planning, and Digital team members to support productive cross-team collaboration.
Maintain awareness of projects across planning, marketing science, digital, and investment teams, and implement consistency across lines of business in documents, templates, and processes.
Coordinate inputs, ensure deadlines are met, and track team assignments and workload with key team members.
Support team onboarding in partnership with the hiring manager.
Maintain budget and campaign tracking documents and other workflow materials and processes, including regular issuance and updates.
Ensure campaigns comply with OMD and client legal requirements and leverage pricing and added-value benefits from agency negotiations.
Conduct regular status meetings and conference calls, take minutes as needed, and follow up to keep team members on track.
Define, collect, and distribute team best practices and best thinking.
Troubleshoot functionality, tag firing, variable mapping, and events as requested.
Guide and support development teams migrating to new technologies and partner offerings, including server-side tagging.
Facilitate quality assurance of in-platform data flows, such as Meta and TTD, based on client site pixel implementation.
Collaborate with the Client Marketing team to communicate pixel updates internally and submit requests.