Director, Media +Influencer
About The Position
Looking for a Director, Media +Influencer to lead earned media strategy across both traditional and emerging channels. This role is ideal for a media relations professional with 5+ years of experience who has evolved beyond legacy pitching to embrace today’s fragmented, hyper-connected media landscape. Y ou’ll be responsible for crafting and executing integrated media strategies that include top-tier press, newsletter journalists (e.g., Substack), social-first publishers, influencer-reporters, podcast producers, Reddit mods, and niche community leaders (i.e. Fandom). You understand that “media” now lives across platforms and personalities—and you know how to reach the people who shape conversation across them.
Requirements
- 5+ years of earned media experience in an agency, in house or newsroom setting
- Proven media placements across national, lifestyle, or niche press—plus experience pitching podcasts, newsletters, or creator-journalists
- Strong understanding of alternative media ecosystems: Substack, Reddit, YouTube news, Podcast culture, Fandom, social publishers, etc.
- Curious, adaptive, and fluent in how conversations move across media, creators, and communities
- Specific interest in technology, the creator economy, the evolution of AI & culture and other categories frequently covered within emerging media.
Responsibilities
- Lead earned media outreach across traditional and modern channels—press, newsletters, podcasts, Reddit, Fandom, and influencer-led news
- Develop and source storylines that resonate across verticals, platforms, and audience types
- Build and maintain relationships with journalists, creators, podcasters, and moderators; be a part of specific groups/subscribe actively to subreddits, Substack, etc.
- Identify and pitch into emerging storytelling formats and distribution methods; consider new ways of reaching those who have influence in creating original content
- Collaborate cross-functionally with PR strategy, social, and influencer teams to ensure earned efforts are insight-driven and integrated
- Monitor and report on media trends, alternative media platforms, and coverage opportunities
Benefits
- A h ybrid work environment with a home and office schedule (2+ days in the office per week) and work -from- anywhere weeks
- Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
- Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
- Four-week sabbatical every five years of employment
- Exceptional parental leave benefits
- Global mentorship and networking programs
- Monthly cell phone reimbursement
- 401k savings and employee stock purchase plan
- Volunteer hours (20 hours annually) for designated non-profit partner s and personal choice
- Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
- Career growth opportunities, such as Allison University (multi-day customized training for each level)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
