Director, Marketing

Alnylam Pharmaceuticals•Cambridge, MA

14h•Hybrid

About The Position

As the Director, U.S. TTR Patient Marketing, Brand Strategy & Omnichannel Execution, you will play a pivotal role on the U.S. TTR marketing team, leading patient brand strategy and omnichannel execution for the TTR franchise. This role is responsible for shaping and activating patient-focused strategy across media channels, ensuring a cohesive and synergistic brand experience across platforms. Working closely with U.S. TTR marketing leadership, cross-functional partners, and agency teams, you will drive strategic alignment across channels and ensure flawless execution of patient marketing initiatives. This role requires a strong combination of strategic thinking, brand leadership, data-driven decision-making, and operational excellence in a highly competitive and evolving market.

Requirements

Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing preferred.
Proven track record of developing and implementing successful omnichannel marketing campaigns.
Proven ability to develop and present materials to Executive Leadership.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
Experience managing budgets and optimizing marketing spend for maximum impact.

Responsibilities

Create a comprehensive omnichannel strategy aimed at maximizing Share of Voice (SOV) for AMV across all relevant channels including digital, traditional, and emerging platforms.
Lead the optimization of all digital channels targeting consumers (patients and caregivers) ensuring the delivery of impactful content and experiences.
Collaborate with HCP, Patient, and Med Ed teams including to ensure alignment of messaging and tactics across channel.
Develop and execute key marketing materials across digital and non-personal promotion channels.
Develop a robust set of Key Performance Indicators (KPIs) across the brand to measure the effectiveness of marketing initiatives across all channels.
Utilize data-driven insights to continuously refine and improve digital marketing efforts.
Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics.
Effectively manage and maintain relationships with Agency Partners.