Director, Marketing

LiftOne•Charlotte, NC

9d•Onsite

About The Position

The Director of Marketing will report to the VP of Sales, and will partner with business leaders, sales team members, and other key stakeholders to develop and execute a comprehensive “go to market” strategy to drive brand awareness, customer engagement and sales growth through lead conversions and expected customer engagements. You will oversee campaign development, budget management and the establishment of success metrics and performance analysis against those metrics. Execution will span internal resources as well as agency and third-party contractors, but the ultimately accountability for return on investment will sit with the Director.

Requirements

Previous work experience with marketing and sales pipeline / funnel management.
Ideally, the Director of Marketing will have experience in promoting and growing business to business (“B2B”) brands in the industrial or supply chain sectors.
Demonstrated success in growing share of market and share of wallet (relationship loyalty).
Experience in leading a team or change management initiatives is preferred.
Experience with Manufacturer/Distributor business model and relationship management.
Bachelor’s degree required.
Higher degree or extensive related experience in a technical discipline highly preferred (Master’s in (Business Administration, etc.)
10-years for professional work experience in the marketing field, inclusive of people / team management is preferred
Knowledge of sales and marketing strategies, techniques, and processes.
Ability to analyze and interpret data to identify trends and opportunities.
Strong project management, problem-solving, communication, and leadership skills
Strong interpersonal and analytical skills
Confident and comfortable communicating effectively with all levels of leadership within the organization.
Ability to build relationships with key business stakeholders and third-party vendors.
Analytics, ability to mine data to drive in depth analysis.
Committed to Continuous improvement.
Customer Empathy - Develop “loyal” and not just “satisfied” internal and external customers – Demonstrate understanding and expertise about our customers through business partnership, integrity, commitment, and responsiveness.
Be a Team Player- Be an “enterprise thinker” when discussing solutions across our business and with customers. Predisposition towards building collaborative teams, intentionally helping teammates, including cross-functional and departmental networking.
Must be able to meet company requirements for auto insurance coverage.
Salesforce certifications are preferred but not required.
Proficient with Microsoft Office (Word, Excel, Outlook, Microsoft BI and PowerPoint).
Experience working with Salesforce.com or similar CRM.

Nice To Haves

Higher degree or extensive related experience in a technical discipline highly preferred (Master’s in (Business Administration, etc.)
10-years for professional work experience in the marketing field, inclusive of people / team management is preferred
Salesforce certifications are preferred but not required.

Responsibilities

Select, manage and motivate a matrix of direct reports and shared services resources to deliver on the strategic goals of the organization.
Advance the organization forward through strategic thought leadership and an insightful marketing plan that delivers on our long-term strategy while addressing short-term business needs.
Expansion of product offerings within current customers.
Prospect Conversion
Geographic Focus Areas
Develop metrics and best-in-class standards for our investment in marketing automation while ensuring returns are appropriate.
Assess and launch marketing strategy for web service
Align with Sales Enablement on sales coverage balance between digital and territory coverage
Customer Experience. Own the end-to-end Customer Experience, inclusive of building, maintaining, and measuring the returns of customer journeys, omni-channel interactions, and the retail experience. Implement processes and change management for continuous improvement in conjunction with Sales Enablement.
Refine customer segmentation, territory management and coverage models as required.
Align with Sales Excellence on Business Development effectiveness through inside sales performance.
Align long term planning with the broader growth of our organization including organic and inorganic growth and expansion planning for new product and business lines. Merger and acquisition branding integration will be the responsibility of this role.
Managing the Marketing department P&L to balance expenses with returns.
Partner with Original Equipment Manufacturer “OEM” partners to optimize joint marketing campaigns to maximize mutual investments.
Co-own the marketing technology “stack” with Business Technology team and identify when current technology should be used versus newer trail-blazing options.
Understand competitor brand positioning within our industry and other benchmark industries for best practices; especially within OEM / Distributor model.
Plan and lead efforts in branch and community events that advance our brand and culture.
Foster an environment of Continuous Improvement (CI) and work with CI team to ensure the communication, measurement and adherence of process changes affecting marketing are delivered and sustained.
Ensure strong analytical disciplines are in place for consistently and frequently measuring effectiveness of marketing programs.
Other duties as assigned.