Marketing Director

The Smilist • Village of Great Neck Plaza, NY

1d

About The Position

The Company is a leading Dental Support Organization (DSO) based in the Northeast, headquartered in New York, with 116 offices and averaging over 50% growth per year. Founded by experienced professionals, the company is backed by Zenyth Partners and operates under a unified brand and management system, achieving an industry-leading patient NPS of 91. The Northeast market is underpenetrated by DSOs, positioning The Smilist for significant growth. The Role involves leading the development and execution of strategic marketing initiatives to drive brand awareness, patient acquisition, and revenue growth. This is a career-accelerator role focused on driving measurable change and requires strategic thinking, creativity, execution, and collaboration to support the company's scaling over the next 5-6 years. Success will open significant career opportunities within the company, its portfolio, and beyond.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree or MBA preferred).
• 8+ years of experience in marketing with a proven track record in strategic planning and execution.
• Demonstrated success in digital marketing, brand management, and PR.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent leadership, communication, and project management skills. Can operate as a player/coach - can “think,” “do,” and “lead”.
• Ability to work collaboratively and influence cross-functional teams.
• Experience with marketing automation tools, CRM systems, and analytics platforms.

Nice To Haves

• Multi-location or regional marketing experience.
• Healthcare, dental, retail healthcare, or service-based industry experience.
• Experience managing digital advertising and performance marketing.
• Industry expertise in marketing or experience in high-growth, fast-paced environments.
• Advanced knowledge of emerging marketing technologies and platforms.
• Excellent verbal and written communication skills.
• Excellent interpersonal and conflict resolution skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organizational growth goals.
• Oversee planning and execution of multi-channel marketing campaigns including digital, social, search, email, and local marketing. Ability to tailor campaigns to individual offices and/or doctors.
• Ensure campaigns are data-driven, optimized for performance, and aligned with brand standards.
• Develop brand positioning and messaging that differentiates the organization in the marketplace.
• Maintain an intense focus on value creation and ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Director