Director Marketing Alaris System sets and IV Fluids

Becton Dickinson Medical Devices•San Diego, CA

2d•Onsite

About The Position

We are seeking a dynamic, strategic, and commercially-minded Director of Marketing to lead our Alaris Systems Dedicated sets and IV Fluids portfolio. These portfolios together represent ~$720M in global revenue with mid-single-digit growth expectations. This is a critical role in scope and impact, with accountability to Senior Director WWIPD for global revenue and margin performance, product management, and cross-functional leadership. You will serve as the leader for the dedicated sets and IV Fluids portfolio that protect patients and healthcare workers across care settings.

Requirements

Bachelor’s degree in Marketing, Business, or a Technical field (MBA a plus)
8+ years of progressive experience in marketing and product management, with at least 3 years as a people leader
Proven leadership in the medical device or healthcare industry strongly preferred
Demonstrated success in leading cross-functional teams and driving commercial excellence
Strong analytical, strategic thinking, and communication skills
High integrity, resilience, and a growth mindset
Previous experience in regional or global marketing roles within the medical device or healthcare industry.

Nice To Haves

General Management Mindset
Strong business acumen and strategic thinking with a proven ability to lead complex, cross-functional initiatives in a matrixed global organization.
Demonstrated ability to influence without authority and drive alignment across diverse teams and geographies.
Customer-Centric & Insight-Driven
Deep commitment to understanding customer pain points and translating insights into actionable strategies and programs.
Ability to synthesize market, customer, and competitive intelligence into compelling business cases.
Executional Excellence
High degree of personal accountability, results orientation, and integrity.
Strong prioritization and time management skills with the ability to thrive in fast-paced, high-stakes environments.
Leadership & Communication
Advanced communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.
Proven ability to build, coach, and inspire high-performing teams.
Change Agility & Resilience
Growth mindset with the courage to challenge the status quo and drive transformational change.
Comfortable navigating ambiguity and leading through uncertainty.

Responsibilities

Collaborate with regional marketing teams to support WWIPD leadership in the development of global commercialization plans, including differentiated value propositions, innovative business models, and targeted channel strategies to drive growth.
Further collaborate with regional marketing team in execution of such plans.
Leverage integrated business planning to establish and monitor key indicators of demand, supply, and commercial performance; engage regularly with regional teams to drive results and mitigate execution risks.
Propose pricing corridors for approval by WWIPD leadership, monitoring pricing and margin performance, and ensuring governance mechanisms are in place to optimize value capture.
Lead a cross-functional team with R&D, Medical Affairs, Regulatory, Supply Chain, and other internal stakeholders to ensure strategic alignment and flawless execution.
Liaise with third-party suppliers and vendors to support business objectives and operational excellence.
Develop and implement commercial strategies at the direction of the Sr Director and aligned with WWIPD priorities, grounded in deep customer insights and external market trends, ensuring alignment with business priorities and regional stakeholders.
Deliver marketing plans, pricing strategies, and portfolio reviews, aligned with WWIPD priorities, while driving continuous improvement in commercial excellence processes.
Monitor market dynamics, competitive activity, clinical evidence, and regulatory guidelines to proactively shape market strategy and identify growth opportunities.
Engage directly with customers to understand clinical and economic needs, becoming a strong advocate for customer-centric innovation and decision-making.