Director, Marketing Strategy - Enterprise Fleet Management

Enterprise•St. Louis, MO

1d•Onsite

About The Position

Enterprise's Global Marketing Department is seeking a Director, Marketing Strategy – Enterprise Fleet Management. This role is responsible for developing B2B marketing strategies that deliver on business outcomes for Enterprise Fleet Management. The Marketer will leverage insights and historical performance to create and gain alignment for innovative marketing strategies and go-to-market plans that meet objectives such as awareness, consideration, lead generation, and account growth. This role leads teams and initiatives to drive continuous improvement in product introductions, sales enablement, account onboarding, penetration, and retention. The position collaborates with internal Brand and Digital strategy teams, Marketing activation teams, Corporate Communications, and EFM’s dedicated IT, Operations and Sales leadership. The Marketing Strategy Director – B2B has the opportunity to evolve the Marketing Strategy practice for Enterprise Mobility. Enterprise Fleet Management is a full-service fleet management business serving companies, government agencies and organizations that rely on vehicles for their operations, managing a North American fleet of 770,000 vehicles. This position is located at the Corporate Headquarters in Clayton, MO.

Requirements

Bachelor's Degree in Marketing, or related field
Must have ten (10+) years or more of Marketing experience
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Nice To Haves

Demonstrated ability to develop ROI based marketing approach
Experience with Salesforce CRM for Marketing campaigns and reporting
Portfolio of work that includes successful product launch marketing with tangible impact to customer and sales
Experience in developing impactful marketing automation and sales enablement resources

Responsibilities

Identify and validate value proposition, brand positioning, messaging and marketing opportunities that differentiate Enterprise Fleet Management in the market and drive business growth, socializing with stakeholders and leading implementation of approved initiatives
Develop and present marketing strategies to senior Leadership designed to accomplish overall business objectives built from insights and data
Identify opportunities and methods to engage prospecting B2B targets to drive leads to Sales
Work with marketing channel partners to develop marketing materials and programs to drive new account growth and ancillary product sales
Work collaboratively with Enterprise Fleet Management to develop marketing plans, presentations, and sales tools to support new and existing products
Partner with Digital Product team to optimize owned digital properties (content development and management, and conversion strategies)
Partner with Global Insights Team on needed customer and market research: customer interviews, survey feedback, win/loss reports, and competitive analysis
Maintain and protect Enterprise Fleet Management brand in the implementation of all B2B and industry messaging
Effectively develop, manage, and influence Enterprise Fleet Management marketing development budget
Act as a thought leader and set the example within the Marketing Department; act as a reliable consultant to the team’s management