Director, Marketing Sciences

Gilead Sciences•Foster City, CA

13d

About The Position

The Director, Global Integrated Insights - HIV Prevention, within Global Decision Sciences & Insights (GDSI), provides an objective, detailed understanding of current and future prevention markets, product performance, people who may benefit from PrEP, healthcare providers, and competitors. The role integrates forecasting, analytics, and primary research to inform HIV prevention portfolio strategy, pipeline and marketed-product decisions, launch planning, and commercial execution. It leads the global prevention insights agenda across key commercial markets, including the US, EU4+UK, Japan, and China, as relevant to the portfolio and business question. The Director partners with Global Strategic Marketing, Clinical Development, Corporate Development, Commercial Strategy, Commercial Operations, Project & Portfolio Management, Finance, regional and local teams, and global Commercial leadership. The position also provides direction and quality oversight to assigned team members and project resources, and coaches others where the approved role scope includes people leadership.

Requirements

Bachelor's degree and 12 years of experience, or a master's degree and 10 years of experience, or a PhD and 8 years of experience.
Expertise in pharmaceutical and healthcare data, including relevant claims, prescription, SDOH/consumer, laboratory, and patient chart audit data.
Ability to lead forecasting, scenario analysis, quantitative research, and integrated market insight work.
Ability to communicate findings, assumptions, evidence limitations, and business implications clearly to stakeholders at all organizational levels.
Ability to collaborate across commercial, clinical, corporate development, finance, data science, regional, and local teams.

Responsibilities

Lead long-term strategic forecasts for marketed and pipeline HIV prevention products and modalities, incorporating prevention epidemiology, eligible populations, PrEP initiation and persistence, prevention choices, competitive products, and global pricing and access dynamics.
Lead forecasting and scenario analysis for pipeline planning, opportunity assessments, global marketing, business development, and long-range planning; explain key assumptions and uncertainty for decision-makers.
Scope, design, and manage quantitative market research, including discrete-choice conjoint and demand studies when appropriate, to inform product preference, share, and revenue forecasts.
Analyze prescription, epidemiology, and other secondary data to develop and challenge forecast inputs, collaborating with internal and affiliate experts to establish robust assumptions.
Integrate segmentation, consumer and HCP demand, observed market evidence, and competitive scenarios to evaluate market growth, modality choice, and potential sources of business across the prevention portfolio.
Apply pharmaceutical and healthcare data, including IQVIA claims and prescription data, SDOH and consumer data, laboratory data, and patient chart audits where relevant and available.
Assess prevention journeys, provider decision-making, patient initiation and persistence, prevention flow, brand drivers, performance, segmentation, and patient and HCP journeys to identify actionable opportunities.
Triangulate available evidence while explaining the limitations of ex-US data and the strength and limits of conclusions.
Partner with Data Science to develop and apply predictive sciences and modeling concerning consumer and patient journeys, HCP processes, institutional and provider decisions, and brand intervention opportunities in US and ex-US markets.
Evaluate new secondary data sources and analytical methods against existing GDSI resources to improve decision quality and avoid duplication.
Define global HIV prevention market research priorities with GSM indication and therapeutic-area leaders, aligning studies with portfolio strategy and launch planning.
Design and oversee qualitative and quantitative research with consumers, patients, HCPs, and other stakeholders, including segmentation, flow mapping, attribute and benefit testing, positioning, messaging, campaign development, and modality-choice research.
Manage external research and analytics vendors by selecting methodologies, aligning work to business objectives, overseeing execution and quality, and guiding synthesis and reporting.
Synthesize market research, analytics, and forecasts into an integrated understanding of the prevention opportunity and work with GSM partners to translate findings into plans and decisions.
Communicate findings, assumptions, and implications through clear reports and presentations; represent Integrated Insights on cross-functional teams and provide well-supported recommendations.
Provide direction and quality oversight to assigned team members and project resources, and coach others where the approved role scope includes people leadership.
Create inclusion, develop talent, and empower teams through people leadership practices.