Assoc Director, Marketing Sciences

Gilead Sciences•Foster City, CA

8d•$195,670 - $253,220

About The Position

Gilead is seeking an Associate Director, Marketing Sciences – HIV Treatment within Global Decision Sciences & Insights (GDSI). The role leads forecasting and analytics workstreams that inform global HIV treatment portfolio strategy, marketed-product performance, pipeline planning and commercial decision-making. Reporting to the Senior Director, the position develops analytical models, challenges assumptions and translates insights into actionable business recommendations. Its initial focus includes demand studies, segmentation, and targeted qualitative and quantitative assessments. The role develops and maintains long-range, patient-based forecasts for marketed and pipeline HIV treatment products, and conducts analyses of market dynamics, patient journeys, treatment flows, brand performance and unmet needs. It also scopes and manages demand research, integrates research findings with analytics and forecasting, and presents findings and recommendations to cross-functional and senior audiences. The position partners with global, regional and local teams and manages external consulting and analytics resources. People Leader accountabilities include creating an inclusive environment, developing talent through feedback and coaching, and empowering teams by aligning goals and removing barriers. The position offers a salary range of $195,670–$253,220 and may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, and company-sponsored medical, dental, vision and life insurance plans. Eligibility for benefits is subject to applicable plan terms and conditions.

Requirements

Bachelor's degree and 10 years of experience, or a master's degree and 8 years of experience, or a PhD and 2 years of experience.
Strong pharmaceutical forecasting and commercial analytics skills, including patient-based revenue models, scenario analysis, data triangulation and interpretation of complex quantitative evidence.
Experience with pharmaceutical secondary data such as claims, prescription, laboratory and chart-audit sources; familiarity with IQVIA/IMS, SHA and limitations of ex-US data.
Ability to synthesize diverse evidence into strategic guidance and business decisions, with business acumen, analytical curiosity and rigorous quality control.
Excellent written and verbal communication, storytelling and data visualization skills, including ability to simplify complex analyses for senior audiences and navigate differing viewpoints.
Project management, prioritization and vendor oversight experience across multiple concurrent workstreams in a matrix organization, with collaborative influence and consensus-building skills.
Proficiency with Excel, PowerPoint and relevant analytics or visualization tools.

Nice To Haves

Market research experience, particularly in demand studies, segmentation, and targeted qualitative and quantitative assessments.
HIV treatment or broader virology experience.
Experience with provider-administered products and focused demand or qualitative/quantitative research.
Familiarity with Tableau.
Advanced business, life-science, healthcare, analytics or data-science degree.
Relevant experience in biopharmaceutical commercial strategy, consulting, forecasting or analytics.

Responsibilities

Develop and maintain long-range, patient-based forecasts for marketed and pipeline HIV treatment products, covering epidemiology, diagnosis, treatment flows, competition, product share, price and revenue.
Build deterministic base cases, sensitivities and alternative scenarios for launches, lifecycle strategies, competitive outcomes and portfolio opportunities; use probabilistic approaches such as Monte Carlo simulation when appropriate.
Develop, reconcile and document forecast assumptions using primary research, claims and prescription data, epidemiology, literature, competitive intelligence and regional or local input; explain changes across planning cycles.
Support long-range planning, pipeline and business-development opportunity assessments with transparent forecasts and decision implications.
Work with affiliate teams to translate demand research, including discrete-choice conjoint when appropriate, into predictive patient-share and revenue assumptions.
Partner with relevant analytics, pricing and market access, literature, competitive intelligence, R&D, marketing, sales and finance teams to pressure-test models and align assumptions.
Analyze HIV treatment market dynamics and brand performance using claims, prescription, epidemiology, laboratory, chart-audit and other relevant data sources.
Analyze patient journeys and treatment flows, including initiation, switching, persistence and sources of business; assess segments, competitive trends, brand drivers and unmet needs.
Develop and interpret market and brand KPIs, performance diagnostics and dashboards for brand planning, opportunity assessments and quantitative business cases.
Triangulate data sources, identify data gaps and ex-US limitations, and evaluate new secondary data sources and methods.
Partner with advanced analytics on predictive modeling and other fit-for-purpose approaches; connect findings to forecast assumptions, tactic measurement and marketing-mix insights, and assess appropriate AI capabilities.
Prepare accurate, accessible analyses and presentations for cross-functional and senior audiences, maintaining quality control over deliverables.
Scope and manage quantitative demand studies, including choice-based approaches when appropriate, to inform forecasts, opportunity assessments and segmentation.
Conduct or commission focused qualitative or quantitative assessments with HCPs, patients or other relevant audiences, and integrate findings with analytics and forecasting evidence.
Build and maintain relationships with global strategic marketing, commercial operations, regional and local insights teams, R&D, finance and other partners; translate business questions into analytical priorities.
Present objective findings and recommendations, influence without formal authority and help stakeholders align on consequential decisions.
Share brand, market and forecast insights through functional reviews and senior-leadership presentations, adapting detail to the audience.
Manage external consulting and analytics resources from scoping through delivery, including timelines, quality and alignment with business objectives.
As a people leader, foster inclusion, coach and develop employees, align team goals with organizational objectives, and support teams in removing barriers.