Director, Marketing - Patient

BridgeBio Pharma•San Francisco, CA

4d•Hybrid

About The Position

The Director, Marketing – Patient will lead the development and commercialization of key assets, with primary responsibility for driving integrated patient marketing strategy in the US. This role will provide strategic leadership across patient-facing initiatives for the commercial launch and growth of BBP-418 and future assets. The Director will ensure strong cross-functional collaboration and alignment, translating market insights into impactful strategies and tactics that drive adoption, access, adherence, and brand growth. This individual will serve as a core leader on commercial product teams and work closely with Market Insights, Market Access, Regulatory, Medical Affairs, Commercial Operations, Digital, Advocacy, and Regional teams to deliver cohesive, high-impact commercial planning and execution. The Director should thrive in a fast-paced, highly collaborative, and ambiguous environment, bringing strong strategic thinking, executional excellence, and people leadership to the organization. This role reports to the SVP, Sales & Marketing.

Requirements

8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing roles
Demonstrated experience leading brand strategy and execution across both patient and HCP audiences
Experience/knowledge in TA of Neurology
Proven launch experience, preferably in competitive and/or rare disease markets
Strong understanding of the drug development process and opportunities for differentiation and value communication
Demonstrated ability to translate complex clinical data and market research into actionable insights and strategy
Experience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environments
Excellent oral, written, and presentation skills, with the ability to influence senior stakeholders
Passionate about serving patients suffering from genetic diseases and advancing therapies for underserved populations
Self-starter with strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomes
High level of self-awareness and commitment to continuous learning and improvement
Entrepreneurial mindset aligned with BridgeBio’s mission to do things differently, driven by science and an unrelenting focus on patients
Ability to travel approximately 20–25%

Responsibilities

Provide strategic leadership as a senior commercial member on Product Teams, embedding patient market needs into cross-functional planning and decision-making
Lead integrated brand strategy across patient audiences, including brand positioning, messaging, claims, and narrative development
Oversee the development and execution of innovative, data-driven patient marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions
Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives
Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams
Drive disease education strategy across audiences, including patient, caregiver, educational resources and campaigns
Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access
Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem
Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments
Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics
Ensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectives
Lead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvement
Collaborate closely with the lead on HCP strategy, engagement and tactics and support work as needed

Benefits

Market-leading compensation
401(k) with employer match
Employee Stock Purchase Program (ESPP)
Pre-tax commuter benefits (transit and parking)
Referral bonus for hired candidates
Subsidized lunch and parking on in-office days
100% employer-paid medical, dental, and vision premiums for you and your dependents
Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
Fertility & family-forming benefits
Expanded mental health support (therapy and coaching resources)
Hybrid work model with flexibility
Flexible, “take-what-you-need” paid time off and company-paid holidays
Comprehensive paid medical and parental leave to care for yourself and your family
People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities