Associate Director, Neuroscience Marketing, Migraine Patient Marketing

Ipsen•Cambridge, MA

About The Position

The Associate Director, Dysport Migraine Patient Marketing is a new, key strategic role in the Neuroscience Business Unit, US. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience. The Associate Director, Dysport Migraine Patient Marketing will lead all patient marketing efforts for the potential migraine indication expansion for Dysport. The position will report to the Senior Director, Marketing/Brand Lead – Dysport Migraine. We are seeking a candidate with a strong background in the US launch of migraine therapeutics, and preferably with neurotoxin experience in the space. The ability to drive for success through a cross-functional approach to launch, and the ability to succeed in a fast-paced environment are essential. The role will be responsible for developing, managing, and ultimately executing all patient-facing elements of the launch This includes all facets of launch readiness planning, including but not limited to: strategy, positioning, segmentation, messaging, creative campaign development/testing, asset development, media, and budget planning/management. The successful candidate will be responsible for collaborating with cross-functional partners including tbe Global Launch Team, Data & Analytics, Insights, Sales, Medical Affairs, Regulatory and Legal. Additionally, the role will lead the relationships with external partners, including creative & media agencies. Leadership skills and proven track record of building and executing strategic plans in collaboration with multiple cross-functional partners will be critical in this role.

Requirements

Bachelor’s Degree or Equivalent in relevant field, MS/MBA preferred.
Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.
Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience.
Commercial field experience a plus.
Successful launch planning and execution experience.
Extensive experience with patient marketing including pharma DTC creation, execution, measurement & optimization.
Successfully history of managing relationships and significant budgets with creative and media agencies.
Proven cross-functional leadership skills to lead across a complex matrixed organization.
Strong communication and interpersonal skills, along with the ability to influence others.
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.
Track record of successful projects delivery and positive performance results.
Strong scientific/medical aptitude and experience.
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
Excellent written and verbal skills and strong interpersonal communication skills.
Willingness/ability to travel domestically. International travel may be occasionally required.

Nice To Haves

MS/MBA preferred.
Commercial field experience a plus.
preferably 2+ years focused neurotoxin migraine experience.

Responsibilities

Develop and implement comprehensive marketing strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
Oversee the creation and management of breakthrough, motivating, and compelling patient-focused content and tactics across various channels, including television, OLV, digital, print, and social media.
Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives.
Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.
Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.