Director, RLT Patient Marketing

Novartis • East Hanover, NJ

2d • $185,500 - $344,500 • Onsite

About The Position

Shape the future of patient engagement in Radioligand Therapy (RLT) by leading impactful direct-to-consumer marketing strategies that elevate the patient experience. Reporting to the VP, Marketing Strategy Lead for RLT, this role will drive insight-based patient marketing campaigns, develop compelling creative concepts and messaging platforms, and partner across the Integrated Marketing Organization to deliver meaningful, patient-centric experiences. The Director will also lead the product patient marketing team and champion best practices that strengthen patient marketing excellence across the enterprise.

Requirements

• Bachelor's degree in a related field is required
• Minimum of 8 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
• Experience in driving high performing brands in highly competitive categories within the US
• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Track record of fostering high performing teams
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Ability to develop and deliver resources/programs/tactics on time, on scope, on budget, with strong financial acumen

Nice To Haves

• Master of Science, and/or MBA preferred
• Recent launch experience for oncology, prostate cancer or specialty treatments strongly preferred

Responsibilities

• Work effectively with the Marketing Strategy Lead and the DTC Marketers to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
• Work across highly complex brands and provide strategic direction on DTC work to the Marketing Lead
• Establish brand-specific DTC domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Translate in market data signals to actions that lead to behavior change
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Define and deliver the brand’s DTC integrated plan to achieve the Product Strategy and objectives; define resourcing required and manage the allocated budget for DTC
• Drive excellence in developing assets for DTC to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning team
• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
• Collaborate with Product Strategy on integrated strategy, plan, and asset(s), as appropriate
• Share and embed knowledge on best practices to engage patients and change behavior across the full brand lifecycle and drive behavior change

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves
• performance-based cash incentive
• eligibility to be considered for annual equity awards

What This Job Offers

• Job Type: Full-time
• Career Level: Director