Director, RLT Patient Marketing
About The Position
Shape the future of patient engagement in Radioligand Therapy (RLT) by leading impactful direct-to-consumer marketing strategies that elevate the patient experience. Reporting to the VP, Marketing Strategy Lead for RLT, this role will drive insight-based patient marketing campaigns, develop compelling creative concepts and messaging platforms, and partner across the Integrated Marketing Organization to deliver meaningful, patient-centric experiences. The Director will also lead the product patient marketing team and champion best practices that strengthen patient marketing excellence across the enterprise. This position will be located at East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor's degree in a related field is required
- Minimum of 8 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
- Experience in driving high performing brands in highly competitive categories within the US
- Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
- Transformational leader with strategic experiences to transform the business into next generation engagement
- Track record of fostering high performing teams
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Ability to develop and deliver resources/programs/tactics on time, on scope, on budget, with strong financial acumen
Nice To Haves
- Master of Science, and/or MBA preferred
- Recent launch experience for oncology, prostate cancer or specialty treatments strongly preferred
Responsibilities
- Work effectively with the Marketing Strategy Lead and the DTC Marketers to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
- Work across highly complex brands and provide strategic direction on DTC work to the Marketing Lead
- Establish brand-specific DTC domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
- Translate in market data signals to actions that lead to behavior change
- Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
- Define and deliver the brand’s DTC integrated plan to achieve the Product Strategy and objectives; define resourcing required and manage the allocated budget for DTC
- Drive excellence in developing assets for DTC to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning team
- Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
- Collaborate with Product Strategy on integrated strategy, plan, and asset(s), as appropriate
- Share and embed knowledge on best practices to engage patients and change behavior across the full brand lifecycle and drive behavior change
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
- performance-based cash incentive
- eligibility to be considered for annual equity awards
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What This Job Offers
Job Type
Full-time
Career Level
Director
