Director, Marketing & Partnerships

The Paley Center for Media•New York, NY

3d•$100,000 - $150,000•Onsite

About The Position

The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture. The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues. At the heart of The Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes. Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visitpaleycenter.org.

Requirements

10+ years of experience in partnership development, marketing, or brand strategy within media, entertainment, cultural institutions, or related industries
Demonstrated success in growing external partnerships and audience engagement
Proven ability to lead creative campaigns and direct internal and external creative teams
Strong understanding of digital and experiential marketing trends
Outstanding interpersonal skills to represent Paley with excellence in the C-suite of corporate partners, a prominent outside Board, and with our executives
Highly collaborative and strong consensus builder that has ability to be an influencer that drives the business forward
Must be able to work nights and weekends to support live events and museum programming
Ability to travel, as necessary, and to work weekends, early morning/evening hours, when necessary, to support Paley events and programs
Strong work ethic with desire and preference to work in-person as part of a cohesive, collaborative, high-energy, in-the-office work environment
Bachelor’s degree from an accredited college or university

Nice To Haves

Bilingual fluency in Spanish a plus

Responsibilities

Proactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiences
Build and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunities
Negotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and finance
Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports
Represent the Paley Center externally as a brand ambassador at events and in stakeholder meetings
Supervise and support the Audience Development Manager to achieve audience growth and visitation goals across all key programs and events
Design and implement audience development strategies to drive attendance, ticket sales, and memberships
Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs
Oversee the development and execution of compelling creative marketing campaigns in collaboration with internal teams and external agencies
Develop media campaigns and identify key media outlets and marketing partners to reach key audiences and demographics
Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals
Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral
Work with key internal stakeholders for the development of key marketing and sales materials including brand guidelines and experience, sizzle reels and marketing videos as well as Paley overview, marketing, sales materials and presentations, recap reports, and other marketing materials
Ensure delivery of assets across print, digital, and social platforms and that all creative aligns with specs, deadlines, and brand standards
Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future efforts
Partner with internal stakeholders to utilize the CRM for segmented outreach and track partnership engagement
Conduct market and audience research and integrate insights into campaign planning
Support the VP, Marketing & Partnerships on organization-wide strategic initiatives and special projects
Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts within one’s own networks, to amplify the organization’s reach and foster community engagement
Participate in other projects as assigned by Paley executive team