Director, Marketing Operations - Mid Atlantic South (Hybrid)

Exelon • Washington, DC

3d • Hybrid

About The Position

The Director of Marketing Operations drives operational excellence in marketing and advertising process management, financial oversight, performance tracking, and marketing technology optimization for Exelon and its operating companies (OpCos). The role leads change management and supports process optimization, workflow efficiency, marketing communications technology and tools, budget and resource analytics, marketing performance measurement, and customer insights, segmentation, and analytics. It also advises on campaign messaging for themes including reliability, safety, storm readiness, outage management, and digital adoption, supporting a consistent customer experience across regions while accommodating each OpCo’s needs.

The Director works within the Business Services Company (BSC), rather than any individual OpCo, and provides a company-wide perspective. The role reports directly to the BSC VP Corporate Affairs, with dotted-line reporting to OpCo VPs of Marketing & Communications. It has significant decision-making authority over budgeting, campaign priorities, and analytics, oversees budget management, collaborates with each OpCo, and manages relationships with a creative agency of record and a media-buying partner.

Requirements

• Bachelor’s degree in business administration, marketing, or a related field; alternatively, 15–20 years of relevant experience in lieu of a degree.
• At least 12 years in a management position overseeing a combination of brand marketing, direct marketing, product development, product marketing, program marketing, and strategic planning.
• Five years of supervisory experience.
• Experience managing marketing entry strategies from market research through product launch, with a proven record of success serving a large customer base.
• Experience creating, managing, and executing strategic business initiatives with budgets of $5 million to $20 million.
• Flexibility regarding travel, time, and work location to accommodate other people’s schedules and locations.
• Ability to manage relationships with internal and external key stakeholders.
• Ability to participate in Storm Response Emergency Duty.
• Occasional participation in special events on weekends and holidays.

Nice To Haves

• Advanced degree in engineering, business, law, or marketing.
• Industry experience with environmental regulatory or energy utility issues.

Responsibilities

• Establish a Marketing Research & Analytics Center of Excellence to deliver customer insights, brand health monitoring, sentiment analysis, and actionable metrics using data visualization tools such as Power BI.
• Improve customer segmentation and campaign performance insights to inform future marketing investment decisions.
• Coordinate marketing initiatives across OpCos, identify shared themes, and develop a more integrated campaign roadmap.
• Reduce duplicated creative development and production by enabling localized customization using standardized campaign formats and assets.
• Support shared budget tracking and visibility tools, reporting, and spending decisions aligned with Exelon’s goals.
• Foster cross-OpCo collaboration and shared learning through planning sessions and shared content calendars.
• Streamline workflows so OpCos can focus resources on high-impact, region-specific campaigns and local priorities.
• Establish brand governance and oversight measures to support consistency and agency partnership integration.
• Oversee marketing budgets and exercise decision-making authority over budgeting, campaign priorities, and analytics.
• Collaborate with each OpCo and manage relationships with the creative agency of record and unified media-buying partner.
• Counsel on campaign messages concerning reliability, safety, storm readiness, outage management, and digital adoption.
• Participate in Storm Response Emergency Duty.

Benefits

• Annual bonus for eligible positions: 30%.
• 401(k) match and annual company contribution.
• Medical, dental, and vision insurance.
• Life and disability insurance.
• Paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave, and bonding/primary caregiver or parental leave.
• Employee Assistance Program and mental and emotional support resources.
• Wellbeing programs, including tuition reimbursement, adoption and surrogacy assistance, and fitness reimbursement.
• Referral bonus program.
• Annual Long Term Incentive Plan of $50,000.
• Competitive compensation and incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director