Director, Marketing Operations & Transformation

Schneider Electric•Boston, MA

63d•Hybrid

About The Position

The Director, Marketing Operations & Transformation is accountable for how marketing work gets done, designing and continuously improving the operating model, workforce, systems, AI adoption, and performance frameworks that enable Marketing to deliver greater impact with speed and at scale. This role ensures NAM Marketing operates as a modern, performance-driven, AI-enabled function, tightly integrated with Strategy and Commercial Operations, Finance, and the global Marketing Performance Measurement organizations. It provides operational and strategic leadership across the organization, strengthening execution credibility, elevating performance storytelling, and accelerating transformation initiatives.

Requirements

12–15+ years in marketing operations, transformation, commercial enablement, or related roles
Proven experience in operating model design, transformation, performance management, and execution excellence
Demonstrated success driving AI adoption
Experience with attribution, CRO, and digital performance measurement
Ability to partner with senior leadership across CXCT, Commercial Ops, Sales Functions, Finance, and IT
Strong strategic thinking paired with disciplined operational leadership
Lean practitioner

Responsibilities

Enable a Performance Marketing Function: Partner with Marketing Leadership, Strategy and Commercial Operations and global Marketing Performance Management to align marketing metrics to pipeline, conversion, and commercial outcomes; strengthen attribution models and leading indicator measurement; build a clear performance narrative and improve outcome-based storytelling with Finance; establish dashboards and learning loops for campaign, CRO, and digital performance; ensure marketing planning, execution, and optimization are driven by insights, data, and ROI, not activity volume.
Develop a Marketing Workforce Excellence Engine: Build capabilities and processes that elevate Marketing’s strategic, analytical, and commercial effectiveness; strengthen strategic thinking, commercial partnership, and performance/analytics literacy; design and operate a marketing value engine that converts brand and reputation into preference, engagement into demand, demand into qualified leads and pipeline, and experiences into long term customer value; establish foundational governance for investment scenarios, ROI criteria, and optimization pathways; reduce dependency on manual work.
Manage Key Marketing Practices Across the Organization: Stand up a centralized practice team to maintain excellence and drive innovation across core marketing practices; govern campaign frameworks, journey architecture, marcom standards, and segment marketing practices; embed data, AI, experimentation, and CRO methodologies into practice design; partner cross-functionally to ensure alignment across all go-to-market motions.
Define and Maintain Marketing Roles, Responsibilities, and Ways of Working: Define, standardize and deploy roles & responsibilities for NAM Marketing, including human-led, human-assisted, and agent-led roles as AI adoption increases; establish consistent onboarding, training, and enablement for both people and agent-enabled workflows; clarify operating norms, handoffs, and accountability models across teams and tools; build a more disciplined operating system to ensure strategic plans maintain momentum from approval to delivery; partner with Strategy & Commercial Operations, Global Customer Experience and Technology as well as global Marketing Performance Management organizations to deliver mission.
Design and Enable an Agentic Marketing Workforce: Define and operationalize a hybrid human + agent workforce model that accelerates Marketing productivity; lead the NAM Marketing AI roadmap and adoption strategy, ensuring strong governance; deploy use case driven workflows across campaign planning, content, ABM, analytics, and CRO; reduce time spent on repetitive, low value work through automation and agent-led tasks; maintain momentum in AI adoption leadership.
Marketing Operations & Functional Excellence: Govern the end-to-end marketing operating model and drive simplification and standardization; improve execution credibility through strong process discipline and cross-functional alignment; act as an integrator across marketing sub‑functions to improve coordination and speed; ensure connected operating rhythms with Commercial Ops and Finance; close organizational gaps in execution, measurement, and strategic follow-through.
Integrated Planning, Processes & Execution: Own annual and quarterly planning, prioritization, and resource/capacity management; ensure strategic initiatives have clear execution roadmaps, milestones, and accountability; establish PMO and Lean Practice disciplines, including milestone tracking, risk management, dependency mapping, and escalations; maintain operating rhythm for the NA Marketing Leadership Team.
Performance, Analytics & Measurement Partnership: Build and govern performance dashboards for pipeline, engagement, influence, and conversion; improve attribution rigor and integrate CRO insights into performance loops; partner with Finance to govern budget scenarios, forecasting, and investment storytelling; ensure insights drive planning, optimization, and reinvestment decisions.
AI-Enabled Marketing & Automation: Lead AI adoption, defining roadmaps, governance, and scaling plans across functions; partner with CXCT, IT, Digital, Campaigns, Commercial Ops, and Global Marketing Performance Measurement to expand automation and agent-led execution; ensure safe, governed, and high value AI use that accelerates productivity.
Workforce Development & Capability Building: Define and execute a capability roadmap that strengthens analytics, experimentation, strategic thinking, and commercial partnership; embed AI literacy, CRO skills, and performance-centric decision-making; build a culture of continuous improvement, accountability, and operating rigor; partner with HR and Commercial Operations on workforce planning and readiness.