Director, Marketing Transformation, System Design

GEICO • New York City, NY

6d • Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. The Director of Marketing Transformation and System Design is responsible for leading the end‑to‑end marketing operating system—defining how marketing operates at large to drive a full-scale transformation. The ambition is not only to set the bar within insurance, but the marketing industry at large. This includes looking at the entire operating system driven by tools, technologies, and platforms that work together to enable speed, creativity, scale, and future‑readiness. This role sits at the intersection of strategy, creativity, and technology. As a system designer and creative technologist, this leader envisions what marketing could be enabled by technology, translates that vision into system design, and partners with the Marketing data and tooling architect, the AI Marketing task force and external vendors to bring it to life. This role is not responsible for the individual component parts of technology, data, workflow design, or change management—but instead leads those teams as an integrated single threaded marketing product strategist to design the central marketing ops technical backbone to ensure the operating system is coherent, modern, and built for what’s next. We are embracing this as a core component of the marketing transformation with the tooling and AI infrastructure a driving force for change. This will be in partnership with a companion role focused on the human capital side of the equation. Why This Role Matters: As marketing evolves, competitive advantage will be shaped by how intelligently the system is designed—not just which tools are purchased. This role ensures the organization builds a marketing operating system that enables creativity, speed, and intelligence today while remaining adaptable for what comes next.

Requirements

• 10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
• Proven experience designing complex systems across tools and partners
• Strong understanding of modern data and technology, creative tools, automation, and AI‑enabled platforms
• Ability to influence without direct ownership
• Clear communicator who can translate between executives, technologists, creatives, and vendors

Nice To Haves

• A system‑level thinker with strong creative intuition
• Comfortable operating in ambiguity and shaping what doesn’t yet exist
• Fluent in both business strategy and technical possibility

Responsibilities

• Marketing Operating System Design: Interface, Tools and Tech Design the holistic end to end marketing operating system across planning, execution, content, media, and measurement—focusing on how tools and platforms connect, not how teams operate them
• A leader for the entire marketing department to unify user needs and requirements to create an operational tooling system that drives efficiency and effectiveness of marketing operations
• Leverage the GEICO marketing strategy and methodology to create a system that productizes, scales and builds agentic thinking into the teams
• Define marketing system blueprints, user requirements and strategy to building a forward facing automated operating system
• Identify and design opportunities to build unique GEICO tooling IP as a driver for growth for decades to come
• Bring design forward thinking to enable a user experience for marketers that is seamless and enables a more advanced marketing approach
• Ensure the operating system is modular, scalable, and future‑proofed as marketing evolves.
• Partner with marketing technical architect to not only design the system but the technical requirements
• Serves as a product leader for the marketing operating system
• Mktg Ops Tooling Strategy & Partner Definition: Define the tooling strategy and requirements needed to support modern marketing capabilities. That will be supported by the marketing architects to execute
• Identify, evaluate, and shape relationships with innovative tooling and technology partners at the forefront of the ecosystem
• Serve as a thought partner to the Marketing data and tooling architect on what tools should exist, how they should work, and where the ecosystem should evolve
• Stay ahead of emerging platforms, AI‑enabled tools, and creative technologies that can unlock new ways of working
• Responsible for Demo days and elevating the knowledge set of the entire marketing organization
• Deep knowledge of AI marketplace and system design of other large scale marketing organizations
• Responsible for use case development for tools
• Strategic & Creative Technology Leadership: Act as a strategist and creative technologist, translating business ambition into technical possibility
• Imagine and design technology‑enabled solutions that: Enhance creative production and experimentation, Enable faster go‑to‑market, Reduce friction across internal teams and agencies
• Bring a strong point of view on how technology can unlock competitive advantage—not just operational efficiency
• AI‑Ready System Enablement: Design systems that are AI‑ready by default, enabling automation, intelligence, and augmentation across marketing activities
• Partner with Marketing data and tooling architect to ensure AI tools can plug into the operating system cleanly and responsibly
• Help shift marketing from tool usage to technology‑enabled capability building
• Cross‑Functional Partnership: Partner and lead an operating team from various GEICO departments: Marketing data and tooling architect (execution and ownership), Capabilities & Partnerships (agency and capability alignment), Workflow & Process Design (how workflows through systems), Change Management (driving adoption)
• Clarify system intent and design, while other teams own execution, process, data, and adoption

Benefits

• 401K savings plan vested from day one that offers a 6% match
• performance and recognition-based incentives
• tuition assistance
• mental healthcare
• fertility and adoption assistance
• workplace flexibility
• GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed