Director, Marketing & Non Alc (Quality Beverage)

Martignetti Companies•Taunton, MA

12h

About The Position

The Director, Marketing & Non Alc will lead the development and execution of our Non Alc portfolio across all of Quality Beverage in addition to overseeing the Chain Manager, NANL. This person will ensure they align with supplier goals, corporate goals, drive customer engagement, and strengthen brand positioning. In addition, they will lead our Marketing efforts managing special events and our draft team. Responsibilities will include negotiation, coordination & execution of all special events while also overseeing our seasonal help that will be hyper focused on our On-Premise execution. In this leadership role, you’ll combine creativity with strong analytical skills to position our brands for success across the market.

Requirements

Proven ability to create and implement marketing strategies that drive brand equity and sales growth in a competitive market.
Strong leadership and team management skills with experience in motivating and guiding teams to achieve goals.
Expertise in brand development, consumer engagement, and market positioning within the beverage alcohol industry.
Proficient in analyzing sales data to identify trends, measure program effectiveness and make data-driven decisions.
Excellent verbal and written communication skills, with the ability to influence internal stakeholders and external partners.
A creative mindset with the ability to think outside the box and deliver innovative solutions to enhance brand visibility and consumer engagement.
Strong financial acumen with experience managing budgets.
Experience working with suppliers and vendors to execute marketing campaigns and POS materials.
Bachelor’s degree in marketing, business, or a related field.
Experience in the beverage alcohol industry is highly preferred.
Proven track record of developing and executing successful marketing campaigns and strategies.
Understanding of digital marketing, social media, and influencer marketing strategies.

Responsibilities

Drive the overall marketing strategy and execution for the company’s NA portfolio, ensuring that all efforts align with business goals and market trends.
Lead the development and enhancement of our seasonal team, focusing on key categories within the On Premise.
Build cross-brand partnerships and ensure that all marketing activities resonate with target consumers.
Provide strong leadership and mentorship to the NANL Chain Manager, empowering them to innovate, contribute to company goals, and grow professionally. This also includes leading team meetings and supporting performance reviews.
Work cross functionally and with the portfolio managers to aid in the development of creative marketing campaigns, including digital, print, social media, radio and experiential marketing.
Collaborate with NA suppliers, customers, and vendors to develop effective marketing programs, POS materials, retail execution of POCM and brand activations that meet business objectives.
Manage the NA and Special events budget, ensuring efficient allocation of resources to maximize ROI across all marketing activities.
Be the liaison between Sales & Graphics to ensure quality execution & communication
Be a liaison for all company training activity
Oversee and maintain comprehensive records for all special events within the Quality division including contract negotiations, event planning and execution, financial management, sales, marketing initiatives, and post-event reporting.
Coordinate with Portfolio Managers & AVPs to ensure special event fiscal responsibility.