Director, Marketing Investment + Effectiveness (Remote)

Fanatics Betting & Gaming

11d • $189,000 - $235,000 • Remote

About The Position

The Director, Marketing Investment + Effectiveness is accountable for FES marketing spend and its allocation between brand and performance. The role leads the marketing budget in partnership with Finance, owns the annual and quarterly investment plan presented to the SVP and executive team, and sets budget envelopes and expected returns for FanApp Growth and Brand Media + Partnerships. Teams decide how to deploy their allocated budgets; this role determines the size of the overall budget, the split between brand and performance, and when funds should move between them.

The Director owns the evidence behind investment decisions, including the marketing mix model calibrated with experiments, the FES testing agenda, and a scorecard for assessing performance. The role also builds and leads the team, beginning with hiring a Manager, Marketing Investment + Effectiveness, and partners with Data Science and Analytics on cohort value models and early value signals.

FES Marketing supports growth across the Fanatics ecosystem by bringing sports fans into the Fanatics App, activating them, and encouraging cross-selling across Commerce, Collectibles, and Live. Its stated standards include evaluating spend against blended customer acquisition cost and 12-month activated ecosystem margin per logged-in install, funding demonstrably incremental activity, and using AI and agentic tools in planning, analysis, and operations. The position is listed as remote. The stated salary range is $189,000–$235,000 USD; ranges vary by country and state of residence and are subject to change based on the applicable geographic compensation zone.

Requirements

• Significant experience leading marketing budgets, investment planning, or marketing effectiveness at a consumer business, agency, or consultancy.
• Track record of setting brand-versus-performance allocations and defending them with Finance and senior leaders.
• Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
• Strong financial planning and modeling skills, including budgets, reforecasts, unit economics, and payback.
• Strong grounding in causal inference and statistics, with judgment to assess when a result is not strong enough to act on.
• SQL proficiency required.
• Experience building and leading analytical or planning teams.
• Excellent executive communication skills, including the ability to explain uncertainty plainly.
• Hands-on, everyday use of AI tools such as Claude and ChatGPT, and curiosity about new applications.
• Bachelor’s degree in Economics, Finance, Statistics, or a related field.
• Passion for sports, fandom, and building customer-first experiences.

Nice To Haves

• Python or R proficiency.
• Consumer app experience.
• Advanced degree.

Responsibilities

• Lead the FES marketing budget with Finance, including the total budget envelope, annual plan, quarterly phasing, and reforecast cycle.
• Own the FES investment plan presented to the SVP and executive team, including spend levels, brand-versus-performance allocation, expected returns, and risks.
• Set brand and performance budget envelopes and the return guardrails each must meet, such as blended CAC and payback for performance and reach, awareness, and demand for brand.
• Decide in-year reallocations between brand and performance using portfolio-level response curves and marginal rather than average return.
• Own the marketing mix model, whether in-house or vendor-built, including its design, calibration with experiments, and falsification checks, as the source of truth for incremental returns.
• Own the FES testing agenda and governance, including prioritization of incrementality tests, preregistration, statistical power and sample size, restrictions on early reads, decision rules, and a shared results log. Design test cells with the teams running the media.
• Set FES metric standards, including blended versus paid CAC, value windows, and denominators, so investment plans, scorecards, and team reporting use reconciled numbers.
• Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
• Partner with Data Science and Analytics on cohort value models and early value signals, including what the models and signals can and cannot support.

What This Job Offers

• Job Type: Full-time
• Career Level: Director