Director, Marketing Innovation

Novartis•East Hanover, NJ

3d•$185,500 - $344,500•Onsite

About The Position

The Director, Marketing Innovation turns marketing ideas into evidence that informs future decisions. This role leads innovation concepts from problem definition through rapid experimentation and real-user testing, determining whether ideas should scale, evolve, or stop. The Director works across Brand, Medical, Legal, Data, technology, Transformation, Product, and agency partners, applying technical and artificial intelligence judgment to generative artificial intelligence, personalization, content and workflow automation, and emerging customer experiences. The role focuses on accelerating learning, making evidence-based decisions, and creating a path forward for promising innovations. The position is based at the East Hanover, New Jersey site and cannot be performed remotely. It may require up to 10% domestic and/or international travel. Relocation is not provided; only local candidates will be considered.

Requirements

Bachelor’s degree in business, marketing, computer science, engineering, design, a related discipline, or equivalent relevant experience.
8+ years of progressive experience in product innovation, digital marketing, experimentation, or venture and incubation work.
3+ years personally leading early-stage concepts, pilots, or test-and-learn programs through scale, pivot, or stop decisions.
Experience working in pharmaceutical, healthcare, or another highly regulated environment with relevant governance and risk requirements.
Strong technical and artificial intelligence expertise, including experience shaping prototypes and evaluating feasibility, scalability, cost, and maintenance.
Demonstrated ability to design experiments, establish baselines, measure outcomes, and make clear, evidence-based recommendations.
Proven ability to lead cross-functional teams through influence across marketing, medical, legal, technology, data, and agency partners.
Strong understanding of pharmaceutical marketing, customer and patient journeys, content and channel operations, and agency ways of working.

Nice To Haves

An advanced degree.
Background in customer experience, behavioral or marketing science.
Familiarity with prototyping and training in design thinking, lean start-up, or similar methods.
Prior people leadership experience.
Fluency in generative artificial intelligence, agentic solutions, and YAML.

Responsibilities

Own a portfolio of innovation concepts, moving each from problem framing through evidence-based scale, pivot, retest, or stop decisions.
Frame hypotheses, learning agendas, test designs, and success measures to generate meaningful evidence from real users.
Lead cross-functional teams across Brand, Medical, Legal, Data, technology, Transformation, Product, and agency partners through influence.
Build and test focused prototypes while establishing appropriate risk guardrails before live experimentation.
Apply technical and artificial intelligence judgment to generative artificial intelligence, personalization, automation, and emerging customer experiences.
Evaluate technical feasibility, scalability, costs, and maintenance considerations with technology and engineering teams.
Translate customer, market, performance, and technology signals into innovation opportunities and testable concepts.
Develop evidence-based recommendations and communicate findings to senior stakeholders and decision-making forums.
Transition validated concepts to Transformation and Product with business cases, risk guardrails, technical plans, and user evidence.
Strengthen experimentation capabilities by sharing learnings, improving methods and standards, and coaching cross-functional team members.