Director - Marketing & Growth Analytics

AMC Networks•New York, NY

1d•$140,000 - $180,000•Hybrid

About The Position

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Director - Marketing & Growth Analytics to join our Research team based in our New York, NY location.

Requirements

10+ years of experience in marketing analytics, marketing science or media measurement, with direct experience in subscription or direct-to-consumer media preferred
Deep expertise in marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), incrementality testing, experimental design and causal inference
Hands-on experience designing incrementality tests (including geo holdouts, lift studies, and matched market experiments)
Proficiency with SQL, Python
Familiarity with Meridian or comparable Bayesian MMM frameworks
Substantial experience working with big data infrastructure
Knowledge of data science techniques, machine learning a plus
Proven self-starter who is willing to jump right in
Excellent communication skills and executive presence - expert at translating complex technical insights into digestible takeaways for business executives
Proven track record leading or mentoring analytics professionals
Strong interpersonal skills - collaborative, curious, and able to influence across functions
Ability to thrive in a fast-paced environment and manage multiple priorities under tight deadlines
Relevant degree preferred - Analytics, Data Science, Statistics, Economics, Marketing, or related field

Responsibilities

Define and lead the internal marketing analytics strategy and measurement roadmap, establishing AMC's point of view on how media effectiveness is measured and how the function evolves over time
Serve as the primary analytical partner to Performance & Lifecycle Marketing across acquisition, engagement, and retention, translating complex measurement outputs into decisions, not just reports
Conduct hands on quantitative analysis independently, querying large datasets, building original analytical frameworks, and applying advanced statistical techniques including regression modeling, cohort analysis, and significance testing
Help drive agency relationship at the advanced analytical level, validating and evolving MMM/MTA outputs against AMC's first party subscriber data, challenging assumptions, and driving methodology improvements that ground media optimization in real subscriber outcomes
Drive the incrementality testing agenda, designing and commissioning geo holdouts, lift studies, and experiments that validate media findings and strengthen the basis for spend decisions
Support retention and CRM media teams with audience targeting strategy, experimental design, and measurement of churn intervention programs
Define marketing data infrastructure requirements and partner with BI on implementation, specifying the connections between media exposure and subscriber behavior needed for accurate attribution
Synthesize complex analytics into clear executive ready storylines and recommendations delivered both verbally and visually to senior leadership