Director, Marketing Analytics

Elastic

5d • $160,300 - $304,200 • Remote

About The Position

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

We are looking for a Director, Marketing Analytics to translate our marketing intelligence strategy into operational excellence and commercial impact. You will lead a multidisciplinary analytics team across data engineering, analytics engineering, visualization, and data science workflows. Sitting at the intersection of marketing strategy, revenue operations, and data engineering, you will serve as a trusted partner to Sales, RevOps, Finance, Product-Led Growth (PLG), and Enterprise Data.

You will build our marketing intelligence system. This will focus on three key areas. First, you will optimize how we allocate capital. You will use solid ROI and incrementality frameworks for this. Second, you will identify growth insights by finding predictive buyer and expansion signals. Finally, you will promote data clarity. This involves ensuring we have a well-governed, transparent single source of truth. Grounded in open, explainable attribution models, you will streamline organization-wide decision-making and help fuel long-term growth across the entire customer lifecycle.

Requirements

• 10+ years of leadership experience managing multidisciplinary analytics teams, with a track record of unifying data engineers, analytics engineers, data scientists, and BI analysts toward shared commercial goals.
• Deep expertise in marketing measurement, modern attribution models, incrementality testing, customer journey mapping, and SaaS unit economics (CAC, LTV, NRR, Payback).
• Demonstrated success designing information architectures, metric dictionaries, and governance standards that support automation and AI tools.
• Hands-on technical comfort with SQL, modern data platforms (BigQuery, dbt), enterprise BI platforms (Tableau), and CRM/MarTech ecosystems (Salesforce, Marketo).
• Exceptional ability to translate complex quantitative models into clear economic narratives and strategic recommendations for executive leadership.
• Bachelor’s degree in a quantitative or business field (such as Statistics, Economics, Data Science, or Business Administration) or equivalent professional experience.

Nice To Haves

• Hands-on experience operationalizing predictive machine learning models (e.g., lead scoring, propensity models, churn risk) directly into Salesforce for seller actioning.
• Experience building measurement frameworks for partner-sourced, partner-influenced, or hyperscaler marketplace revenue.
• Direct experience analyzing Product-Led Growth (PLG), consumption-based, or usage-driven SaaS revenue models.

Responsibilities

• Operationalize open, explainable multi-touch attribution (MTA) and ROI frameworks that measure full-funnel contribution and ensure global budgets are allocated efficiently.
• Build customer journey frameworks in partnership with Marketing Ops to model the "moments that matter", while overseeing the deployment of predictive buyer intent and expansion signals to growth and sales teams.
• Standardize data taxonomy, metric definitions, and semantic models (dbt/BigQuery) across our marketing ecosystem, ensuring our data foundations are structured, clean, and optimized for AI data interfaces.
• Partner across Sales, RevOps, Finance, and PLG to align on shared metrics, delivering executive-ready visualizations (Tableau) and data-backed stories that simplify planning, execution, and course correction.
• Guide, mentor, and orchestrate a multidisciplinary analytics team, establishing clear intake triage processes that shield team capacity for high-impact strategic milestones.

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
• Company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings
• Elastic's stock program

What This Job Offers

• Job Type: Full-time
• Career Level: Director