Director, Marketing Business Strategy

Principal Financial Group•Des Moines, IA

15h•Remote

About The Position

As the Director of Marketing Operations, you’ll play a critical leadership role in shaping how marketing delivers results. You’ll lead strategies, systems, and processes that power the team—ensuring work is efficient, scalable, and measurable. This role sits at the intersection of strategy, technology, and execution. You’ll partner closely with marketing leadership and cross-functional teams to optimize operations, enable smarter decision-making, and drive measurable business impact.

Requirements

Bachelor’s degree or equivalent experience
10+ years of experience in marketing operations, strategy, transformation within Financial Services
Strong understanding of marketing strategy and operations, business processes, and technology solutions
Proven ability to lead through influence and collaborate across all levels of an organization
Exceptional analytical, problem-solving, and communication skills
Experience building and scaling processes, tools, and reporting frameworks
Demonstrated ability to navigate and lead through change
High level of professionalism and ability to manage confidential information
Proficiency in AI tools and transformation

Nice To Haves

Willingness to travel occasionally (overnight as needed)

Responsibilities

Define and execute a forward-looking marketing operations strategy aligned to business goals.
Identify opportunities to streamline workflows and improve team effectiveness.
Evaluate, implement, and manage marketing tools and platforms to enhance performance and scalability.
Lead the development of marketing metrics, reporting, and insights.
Translate data into actionable recommendations and embed it into business processes.
Build strong partnerships across teams to ensure marketing is aligned with broader business priorities and delivering integrated results.
Oversee marketing budget planning and resource allocation to ensure strategic investment and efficiency.