Director, Market Narratives

Best Buy•New York, NY

10d•Hybrid

About The Position

The Director, Market Narratives leads the strategic storytelling, positioning, and messaging for Best Buy Ads, defining how the business communicates its value, solutions, and differentiation to clients, partners, and internal stakeholders. As a key partner to commercial and executive leaders, this role develops the narratives, presentations, and thought leadership that drive seller effectiveness, client engagement, revenue growth, and market differentiation. This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in New York, NY You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

Requirements

8+ years of experience in go-to-market strategy, product marketing, commercialization, client solutions, and/or communications.
5+ years experience in Digital Advertising and/or AdTech
2+ years of experience leading and developing direct-report teams
Skilled in using leading Artificial Intelligence (AI) and Large Language Model (LLM) platforms to efficiently develop marketing content, sales collateral, and customer-facing communications.
Exceptional storytelling, executive communication, and presentation development skills.
Proven ability to influence senior leaders and align cross-functional stakeholders.
Strong strategic thinking, business acumen, and organizational leadership skills.

Nice To Haves

Experience supporting revenue-generating organizations and developing customer-facing content preferred.

Responsibilities

Own and evolve the overall narrative, positioning, and messaging strategy for Best Buy Ads.
Develop audience-specific value propositions and sales narratives for brands, agencies, shoppers, and strategic advertiser segments.
Create compelling customer stories, commercialization materials, and thought leadership that support revenue growth and client engagement.
Translate market, consumer, product, and business insights into clear, impactful storytelling and communications.
Drive messaging consistency by establishing narrative standards and partnering across Sales, Client Solutions, Product Marketing, Partnerships, and executive leadership.
Lead and develop a team focused on industry visibility, experiential marketing, Marketplace commercialization, and strategic communications while aligning resources to key growth priorities.