Sales Director — Marine Dealer Development

Camping World Holdings, Inc.•Virtual, FL, FL
•$73,600 - $112,800•Remote

About The Position

Good Sam Enterprises is hiring a Director - Marine Dealer Development to build and own the sales pipeline for its new Financial Services division. The role sells the division’s lending, F&I menu, and virtual F&I offerings to independent dealers. It begins in Florida and is expected to expand to other states. The position is remote and requires significant travel as needed for sales, including occasional overnight travel and industry events. This is a new role in a new division, and the Director will help establish how dealers are identified, signed, onboarded, and grown. The Director owns the dealer relationship from first outreach through the life of the account, including prospecting, agreement negotiations within the standard agreement, coordinating onboarding as the dealer’s single point of contact, and ongoing account management. Non-standard contract terms require legal involvement and review by the SVP, Operations, Financial Services; compensation changes outside the standard agreement must be approved before being offered. The role focuses on sales and account management, not operations. The Director partners with the separate operations team, which provides day-to-day dealer support, but does not direct that team or operate the program. The position is not consumer-facing and does not involve selling F&I products to dealers’ customers or owning credit decisioning, licensing, or compliance. The Director works with legal and outside contractors when those matters affect a deal and has no direct reports today. The successful candidate is a self-directed seller who builds a pipeline, develops trust with dealership owners, and remains accountable for dealer relationships after agreements are signed. They are comfortable balancing speed with the limits of the standard agreement, escalating non-standard requests early, communicating risks and deal status proactively, and collaborating with operations, legal, and leadership. They help define processes in a new division while respecting decision ownership across teams. Success in the first year includes establishing sales goals, a territory plan and CRM pipeline process, documented negotiation boundaries and onboarding handoffs, enrolling independent dealers, helping each enrolled dealer reach its first live transaction, developing account and reactivation plans, reporting pipeline and account results to the SVP, and demonstrating repeat dealer activity while sharing dealer feedback with operations and leadership.

Requirements

  • Bachelor’s degree required.
  • At least 7 years of business-to-business sales, dealer development, or territory and account management experience, including building a pipeline from scratch and managing accounts after the sale.
  • Experience selling to dealership owners and decision-makers.
  • Experience negotiating commercial agreements within a standard-terms framework and escalating exceptions to legal and senior leadership.
  • Ability to travel significantly as needed for sales, including occasional overnight travel and industry events.
  • Valid driver’s license and ability to meet company driving requirements.
  • Ability to build and manage a sales pipeline independently, from prospecting through close, using disciplined CRM practices and reliable forecasting.
  • Ability to use sales and account data to manage dealer activity and retention.
  • Strong presentation and demonstration skills and ability to explain lending, F&I menu, and virtual F&I to dealership owners and finance leaders.
  • Account-management skills, including turning signed dealers into productive, repeat-usage relationships and identifying underused accounts.
  • Clear, consistent communication, including proactively surfacing status, risks, and non-standard requests.
  • Collaborative approach to working with operations as the team supporting dealers, without directing or working around that team.
  • Comfort working in a new division where processes are still being defined, with initiative and sound judgment about which decisions belong to others.

Nice To Haves

  • Experience in marine, RV, powersports, automotive finance, or financial technology.
  • Existing Florida dealer relationships.
  • Working knowledge of dealership operations and consumer financing.
  • Familiarity with F&I menu selling and virtual F&I.
  • Experience coaching or mentoring other sellers.

Responsibilities

  • Build and own the independent-dealer sales pipeline from prospecting and initial outreach through demonstrations, referrals, industry events, and signed agreements.
  • Own the territory sales plan and target dealer list, beginning in Florida and expanding to other states as the division grows.
  • Present and explain the division’s lending, F&I menu, and virtual F&I offerings to dealer owners and finance leaders.
  • Maintain disciplined CRM pipeline records, including current stage, next step, and expected close date for every opportunity.
  • Partner with marketing on dealer outreach, events, and sales materials, and provide market feedback to influence future dealer segments and markets.
  • Lead initial drafting rounds and negotiation of dealer agreements, negotiating term length and other terms available within the standard agreement.
  • Escalate agreements departing from standard terms to legal and the SVP for review before offering terms to a dealer; obtain approval before offering or agreeing to compensation changes outside the standard agreement.
  • Partner with the SVP on negotiation strategy and approvals for non-standard terms, and with legal and outside contractors on drafts, redlines, and dealer questions.
  • Serve as the dealer’s primary contact through enrollment and coordinate the handoff of executed agreements to operations.
  • Act as the dealer’s single point of contact throughout onboarding; set expectations, timelines, and dealer-side tasks and track them to completion.
  • Partner with operations on dealer training, activation, and reaching the first live transaction, while leaving day-to-day platform and process support with operations.
  • Escalate stalled onboarding issues to operations, legal, or the SVP, and help define the handoff between onboarding and ongoing dealer support.
  • Manage the ongoing commercial relationship with every enrolled dealer, including regular business reviews and an account plan for each dealer.
  • Track dealer activation, applications, volume, utilization, and retention; identify underused accounts and run reactivation and retention plans.
  • Develop dealer accounts across all three offerings and partner with operations on service issues while remaining accountable for the dealer relationship.
  • Represent dealer needs internally and inform leadership about platform and process improvements, dealer needs, and competitor activity.
  • Communicate approved program terms and capabilities accurately and protect dealer and customer information.
  • Report pipeline, forecasts, and account performance to the SVP on a regular cadence; track acquisition, activation, volume, revenue, and retention against goals.
  • Partner with the SVP to establish and adjust sales goals and provide candid updates on pipeline health, dealer needs, and competitive conditions.
  • Support first-year program development by documenting negotiation boundaries, the territory plan, pipeline stages, onboarding handoffs, account plans, and dealer feedback.

Benefits

  • Paid Time Off
  • 401(k)
  • Employee Assistance Program
  • Good Sam Roadside Assistance
  • Discounts
  • Paid parental leave, if eligibility requirements are met
  • Tuition reimbursement, if eligibility requirements are met
  • On-the-job training opportunities
  • Comprehensive benefits package for full-time associates, including medical, dental, and vision coverage
  • Part-time associates are offered access to dental and vision coverage
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