Dealer Development & Lifecycle Manager
About The Position
The Dealer Development & Lifecycle Manager manages the full dealer lifecycle and drives dealer network effectiveness through structured onboarding, performance management, and continuous improvement initiatives. The role ensures dealers meet organizational standards, remain compliant with contractual requirements, and are positioned for sustained growth and profitability. It partners cross-functionally with product, sales, and operations teams to align dealer strategy with broader business objectives while maintaining accurate dealer data, communication channels, and development programs.
Responsibilities
- Manage the end-to-end dealer lifecycle, including onboarding, active performance oversight, and termination.
- Oversee and improve new dealer onboarding processes to support timely activation and alignment with company standards.
- Monitor dealer performance and implement corrective actions or improvement plans as needed.
- Coordinate dealer exits and termination processes in accordance with company policy and contractual obligations.
- Develop and execute dealer growth strategies to increase sales volume, enhance dealer profitability, and expand territory penetration.
- Project-manage dealer expansion, including new account activation and underperforming dealer turnaround initiatives.
- Work with internal departments and dealers to establish performance goals, track progress, and drive accountability against key metrics.
- Use data insights to guide dealer development and optimize network performance.
- Assist in planning and coordinating dealer council meetings and other dealer engagement events.
- Support preparation and execution of dealer meetings, ensuring alignment with business objectives and priorities.
- Manage dealer agreement creation, execution, and amendment processes.
- Ensure dealer contracts are accurate, compliant, and aligned with organizational requirements.
- Maintain dealer records and documentation in accordance with internal standards.
- Maintain and facilitate the Dealer Excellence Program, ensuring consistent application across the dealer network.
- Support dealer training initiatives, including tracking completion status and renewal requirements.
- Coordinate across departments to align dealer programs, training, and tools with organizational strategy.
- Serve as a liaison between dealers and internal teams to resolve issues and support growth objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
