Dir Loyalty Co-Brand Partnerships - 90389221 - Washington

Amtrak•Washington, DC

2d•$163,000 - $211,140•Onsite

About The Position

The Director, Loyalty Co-Brand Partnerships is responsible for the development, implementation, and management of loyalty programs in partnership with cobranded financial institutions and other strategic business partners. This role involves collaborating with internal teams and external partners to create, execute, and optimize our card member portfolio in ways that will drive customer engagement, retention, and revenue growth. The Director, Loyalty Co-Brand Partnerships will work to ensure the Co-Brand program aligns with overarching business objectives while maximizing the customer experience and increase brand loyalty. This role will report into the VP, Loyalty and Customer Engagement.

Requirements

Bachelor’s Degree required or equivalent combination of training, education and relevant experience may be considered in lieu of a degree
11 years of experience in marketing, with at least 3-5 years specifically in loyalty marketing, cobrand partnerships, partnership marketing.
At least 2 years of experience managing external relationships such as cobrand bank partner.
Strong analytical skills and experience with data-driven decision-making, data analysis and reporting.
Proven ability to lead and manage teams, as well as experience in developing and executing marketing strategies.
Excellent verbal and written communication skills, with the ability to present ideas effectively to both internal teams and external partners.
Flexibility to adapt to changing business needs and market trends.
A creative mindset with the ability to develop innovative loyalty programs and campaigns.
Knowledge of CRM systems, loyalty platforms and digital marketing tools

Nice To Haves

13 years of relevant work experience.
Travel, Hospitality, or Loyalty marketing experience.
Experience in partnership development, negotiation and/or partnership marketing.
Experience in co-branded credit card strategy and acquisition marketing.

Responsibilities

Lead the creation and enhancement of comprehensive Co-Brand partnership strategy aligning strategies with both company goals and partner objectives.
Own the vision and develop strategies to grow and strengthen the Amtrak Guest Rewards card member program structure, roadmap, and exclusive offers.
Develop Co-Brand specific personalized offers and exclusive promotions to drive card member acquisition, engagement, and retention.
Own the growth, and day-to-day cobrand program including, but not limited to acquisition, redemption, onboard and beyond the trip experiences, operational integration, and overall member engagement.
Maintain a deep awareness of successful loyalty and rewards programs in other industries, applying best practices to enhance our approach.
Build and maintain strong relationships with cobranded partners, including financial institutions, agencies, and other external stakeholders.
Coordinate with partner teams to ensure the successful implementation and ongoing performance of Co-Brand loyalty initiatives.
Negotiate terms and manage the operational aspects of Co-Branded loyalty agreements.
Track, analyze, and report on key performance indicators (KPIs) to assess the success of Co-Brand programs, such as customer acquisition, approval rates, card spend, retention rates, and ROI.
Use data-driven insights to optimize program features, rewards, and communication strategies.
Implement A/B testing and card segmentation strategies to continuously refine the program.
Ensure customer feedback and satisfaction are regularly measured and addressed.
Collaborate with brand marketing, digital technology, loyalty, service lines and customer service teams to ensure seamless execution and integration of the Cobrand product portfolio.
Work with legal, compliance, and finance teams to ensure all program terms, conditions, and financial arrangements are in compliance with regulations.