Manager, Brand Partnerships
About The Position
At NorthBay Health, the Manager, Brand Partnerships is responsible for leading the strategy, planning, and execution of NorthBay Health’s branded partnerships, sponsorship activations, and experiential marketing initiatives across Solano, Napa and Yolo counties. This role owns the development and activation of high-visibility regional partnerships and a broad portfolio of community sponsorships, ensuring NorthBay Health’s brand is represented in compelling, consistent and measurable ways that drive awareness, engagement and affinity across priority audiences. The Manager oversees major branded partnerships, including designation as the Official Healthcare Partner for large-scale regional events such as Bottlerock and Sonoma Raceway, and manages a portfolio of 40 or more annual sponsorship and community activations. This position works closely with Marketing and Brand, Creative Services, Digital Marketing, Community Engagement, Foundation, and executive leadership to ensure partnership activations align with brand strategy, campaign priorities, and organizational growth goals.
Requirements
- Demonstrates NorthBay Health’s True North Values: Nurture Care, Own It, Respect Relationships, Build Trust, and Hardwire Excellence.
Responsibilities
- Leading the strategy, planning, and execution of NorthBay Health’s branded partnerships, sponsorship activations, and experiential marketing initiatives.
- Developing and activating high-visibility regional partnerships and a broad portfolio of community sponsorships.
- Ensuring NorthBay Health’s brand is represented in compelling, consistent and measurable ways that drive awareness, engagement and affinity across priority audiences.
- Overseeing major branded partnerships, including designation as the Official Healthcare Partner for large-scale regional events such as Bottlerock and Sonoma Raceway.
- Managing a portfolio of 40 or more annual sponsorship and community activations.
- Working closely with Marketing and Brand, Creative Services, Digital Marketing, Community Engagement, Foundation, and executive leadership to ensure partnership activations align with brand strategy, campaign priorities, and organizational growth goals.
Benefits
- medical, dental, and vision insurance
- life, disability, and long-term care coverage
- paid time off including vacation, sick leave, holidays, and bereavement
- a 403(b) retirement plan with employer match
- education reimbursement for eligible roles
- professional development and training programs
- Employee Assistance Program
- wellness programs
- recognition programs
- shift differentials
- market-based compensation review and increases subject to approval and organizational performance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
