Manager, Brand Partnerships

NorthBay Healthcare Corporation•Fairfield, CA

11h

About The Position

At NorthBay Health, the Manager, Brand Partnerships is responsible for leading the strategy, planning, and execution of NorthBay Health’s branded partnerships, sponsorship activations, and experiential marketing initiatives across Solano, Napa and Yolo counties. This role owns the development and activation of high-visibility regional partnerships and a broad portfolio of community sponsorships, ensuring NorthBay Health’s brand is represented in compelling, consistent and measurable ways that drive awareness, engagement and affinity across priority audiences. The Manager oversees major branded partnerships, including designation as the Official Healthcare Partner for large-scale regional events such as Bottlerock and Sonoma Raceway, and manages a portfolio of 40 or more annual sponsorship and community activations. This position works closely with Marketing and Brand, Creative Services, Digital Marketing, Community Engagement, Foundation, and executive leadership to ensure partnership activations align with brand strategy, campaign priorities, and organizational growth goals.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Event Management, or related field or combination of education and experience equal to 8 years.
Six or more years of experience in marketing, sponsorship activation, experiential marketing, events, or related field.
Experience managing partnerships, sponsorships, or large-scale activations required.
Experience managing multiple projects simultaneously required.
Strong project management and organizational skills.
Ability to manage multiple high-visibility activations at the same time.
Strong communication and interpersonal skills.
Experience managing vendors, contracts, and budgets.
Ability to work independently and exercise sound judgment.
Ability to communicate professionally with leadership, vendors, partners, physicians, and community members.
Ability to represent NorthBay Health in public-facing settings.
Demonstrates NorthBay's values and true north including nurturing care, own it, respect relationships, build trust, hardwire excellence.

Nice To Haves

Agency, team or promoter experience preferred.
Healthcare, nonprofit, sports, entertainment experience preferred.
Proficiency with Microsoft Office, Smartsheet, and project management systems preferred.

Responsibilities

Leading the strategy, planning, and execution of NorthBay Health’s branded partnerships, sponsorship activations, and experiential marketing initiatives.
Developing and activating high-visibility regional partnerships and a broad portfolio of community sponsorships.
Ensuring NorthBay Health’s brand is represented in compelling, consistent and measurable ways that drive awareness, engagement and affinity across priority audiences.
Overseeing major branded partnerships, including designation as the Official Healthcare Partner for large-scale regional events such as Bottlerock and Sonoma Raceway.
Managing a portfolio of 40 or more annual sponsorship and community activations.
Working closely with Marketing and Brand, Creative Services, Digital Marketing, Community Engagement, Foundation, and executive leadership to ensure partnership activations align with brand strategy, campaign priorities, and organizational growth goals.