Director, Local Flavor & Growth Marketing

Wingstop

11h•Onsite

About The Position

Wingstop is a flavor business, not just a wing business, on a mission to Serve the World Flavor since 1994. The company has experienced rapid growth, opening its first brand partner operated location in 1997 and serving one billion wings by 2002. Wingstop attributes its success to its people and core values: entrepreneurial, service-minded, fun, and authentic, which foster a crave-worthy culture and talented team poised for accelerated growth. The Director, Local Flavor & Growth Marketing will be responsible for developing and executing regional strategies to drive growth, traffic, and brand affinity, owning annual regional marketing plans, leading in-market execution of national campaigns, and acting as a strategic advisor to franchisees. This role involves leveraging data, collaborating cross-functionally, and identifying local partnerships to strengthen cultural relevance and drive continuous improvement.

Requirements

BS/BA in Marketing or related field
7+ years of experience in Marketing or Field Marketing
Strong experience in local marketing, media, and activation strategy
Proven ability to drive business results at a regional or market level
Experience working cross-functionally with Operations and marketing disciplines
Strong analytical and data interpretation skills
Excellent communication, influencing, and stakeholder management skills
Ability to manage multiple priorities in a fast-paced, ambiguous environment
Willingness to travel (up to ~40%)

Nice To Haves

QSR, retail, or franchise experience strongly preferred

Responsibilities

Work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinity
Own and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growth
Lead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your region
Develop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagement
Act as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plans
Identify and address underperforming markets, partnering with Operations to implement recovery plans and improve results
Leverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendations
Collaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-driven
Influence media planning and allocation to maximize regional impact and return on investment
Prepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholders
Identify and activate local partnerships, sponsorships, and influencer opportunities that strengthen cultural relevance
Proactively introduce new ideas, test-and-learn initiatives, and scalable solutions to drive continuous improvement
Ensure all initiatives support strong Brand Partner relationships and in-store execution

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room