Director, Lifecycle Marketing

Elsevier•Dayton, OH

About The Position

The Director for Lifecycle Marketing leads the strategy, operating model, and performance of Elsevier’s Academic & Government lifecycle programs within its Research Marketing organization. The role oversees web presence and always-on new sales and renewal programs, aligning Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal. The director manages marketers across multiple regions and owns the campaign and marketing channel approach across the lifecycle, from demand capture through customer value realization. The role leads lifecycle strategy and the program portfolio roadmap, owns lifecycle and web performance measures and continuous optimization, develops team capability, and partners with Digital Ops and technology teams to inform the marketing technology roadmap. The position reports to the VP of Demand & Lifecycle Marketing. Flexible working hours are available. Elsevier describes its work as combining information, data, analytics, and technology to support research, healthcare, education, and clinical practice, with a focus on contributing to a more sustainable future. Base pay ranges vary by location: New York City $114,300–$190,500; U.S. national $95,300–$158,800; and Amsterdam €100,400–€167,300. Geographic differentials may apply, and the Amsterdam position may be subject to a collective labor agreement.

Requirements

Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments.
Proven ability to translate strategy into scalable programs and consistent execution across teams and regions.
Strong commercial, marketing technology, and measurement fluency.
Excellent stakeholder leadership and people management, with a focus on coaching and capability development.

Responsibilities

Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience.
Own lifecycle and web KPIs, the testing agenda, and the insight loop for continuous optimization.
Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops.
Drive pipeline progression, adoption, expansion, and renewal-support outcomes.
Build team capability through mentorship, coaching, and leadership development.
Partner with Digital Ops and technology teams to inform the marketing technology stack roadmap.
Deliver scalable, always-on programs across the buyer and user journey.
Manage a team of marketers in multiple regions.
Own the campaign and marketing channel approach across the lifecycle, from demand capture through customer value realization.