Director, Lifecycle Marketing

Auction.com • Irvine, CA

105d • $180,000 - $190,000

About The Position

Auction.com is seeking a strategic, analytically driven Director, Seller Acquisition & Lifecycle Marketing to lead marketing for its SmartSale program. SmartSale combines Auction.com’s national buyer network with local agent expertise and a structured digital process to help homeowners facing financial hardship access a competitive marketplace and pursue a path that can protect equity and restore control.

The role owns the strategy and execution of programs that attract high-quality home seller leads, engage and nurture prospective sellers through the lifecycle, and improve conversion from lead to listing. The director will develop scalable acquisition, segmentation, nurture, automation, and funnel-optimization programs to grow SmartSale supply and improve marketing-driven conversion. This position collaborates with sales, analytics, operations, creative, and customer-facing teams and reports to the General Manager, SmartSale.

Requirements

• Strong analytical mindset.
• Proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing automation.
• Ability to collaborate with sales, analytics, operations, creative, and customer-facing teams.

Responsibilities

• Develop and execute a lead-generation strategy across paid, owned, earned, partner, and referral channels to attract, prioritize, and convert high-value seller audiences.
• Research seller audiences and maintain segmentation strategies to inform campaign targeting, messaging, nurture paths, and lifecycle programs.
• Evaluate which seller segments are most likely to convert to listings and closed transactions.
• Design and manage segmented nurture journeys across email, SMS, phone, retargeting, and direct mail, from initial inquiry through appointment-setting and listing conversion.
• Build and manage reporting dashboards to track campaign effectiveness, funnel progression, and seller behavior, and use performance data to identify gaps and improve lead response, qualification, and conversion.
• Define lead quality criteria, scoring models, and prioritization frameworks with sales and analytics to improve qualified lead volume, cost efficiency, conversion rates, and lead routing.
• Direct development of educational and motivational content for prospective sellers, including landing pages, email journeys, case studies, and direct response assets.
• Ensure seller acquisition messaging reflects the financial and emotional complexity SmartSale sellers may face.
• Lead marketing for SmartSale supply-side growth and align with sales on lead handoff quality and conversion feedback loops.
• Communicate results, learnings, and strategic recommendations to the General Manager of SmartSale and senior leadership.

Benefits

• Medical insurance.
• Dental insurance.
• Vision insurance.
• Auction.com contributes an amount equal to 25% of eligible employee contributions to its 401(k) plan.
• Paid time off, including 12 paid holidays.
• Annual performance bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed