Director, Integrated Social Performance Operations

Horizon Media•New York, NY

21d•Hybrid

About The Position

The Director, Integrated Social Performance Operations leads Spectrum's performance intelligence across paid, owned, earned, influencer, creator, community management, and social listening. The role brings together data from multiple agencies and channels to develop strategic recommendations that improve business performance. It connects measurement with activation and helps inform investment, creative, audience, and content decisions. The Director partners with Paid Media, Organic, Influencer, Community Management, Creative, Analytics, Technology, Automation, and client leadership teams. The position owns integrated measurement frameworks, scorecards, reporting standards, cross-channel testing, and optimization processes. It also leads optimization reviews and executive business narratives, tracks recommendations through execution, and turns performance learnings into reusable playbooks and measurable business outcomes.

Requirements

10+ years leading social performance strategy, intelligence, measurement, and optimization across paid, owned, earned, influencer, and creator ecosystems.
Experience synthesizing cross-channel data into strategic business recommendations.
Background partnering across social paid, owned, earned, influencer, creative, and analytics teams.
Executive-level storytelling and client leadership experience.
Deep expertise across Meta, TikTok, Reddit, YouTube, LinkedIn, Pinterest, Snapchat, and Nextdoor.
Strong understanding of MMM, lift studies, attribution, Adobe, first-party measurement, and social listening tools such as Hootsuite or Sprout.
Experience with Tableau, Power BI, Looker, Excel, and automation tools.
Strategic, collaborative leadership; ability to connect data to action, challenge the status quo, and drive continuous optimization.

Responsibilities

Develop and maintain an integrated view of performance across paid, owned, earned, influencer, creator, community management, and social listening.
Synthesize measurement workstreams—including Adobe, marketing mix modeling (MMM), lift studies, CAPI diagnostics, platform reporting, and social listening—into executive-ready business narratives.
Translate performance data into prioritized recommendations rather than descriptive reporting.
Identify trends in audience behavior, creative effectiveness, platform performance, AI adoption, and consumer sentiment.
Connect performance outcomes to business objectives and future investment decisions.
Partner with Paid Media, Organic, Influencer, Community, Creative, and Analytics teams to develop coordinated optimization plans.
Develop decision frameworks for media investment, creative iteration, audience strategy, influencer selection, and content distribution.
Track recommendations through execution and measure business impact and continuous improvement.
Identify opportunities to scale high-performing content, creators, audiences, and platform strategies while refining underperforming tactics.
Own integrated measurement frameworks, scorecards, and reporting standards across paid, owned, earned, influencer, creator, and community activity.
Design and evaluate cross-channel testing programs to improve media, creative, and content effectiveness.
Standardize taxonomy, governance, and KPI frameworks across agency partners.
Partner with Analytics, Technology, data engineering, and Automation teams to improve dashboards, data quality, automation, governance, and actionable intelligence.
Lead recurring optimization reviews, post-campaign debriefs, and executive business reviews focused on actions and accountability.
Build reusable playbooks and best practices from testing and performance learnings.
Champion continuous improvement by scaling successful approaches across the paid, owned, and earned ecosystem.
Ensure every performance intelligence deliverable includes insights, implications, and recommended actions.