Director, Integrated Media Investment (Temporary)

Crossmedia Inc

2d•$100,000 - $145,000•Hybrid

About The Position

Crossmedia is seeking a Director, Integrated Media Investment for a full-time temporary role through August, who will be benefits eligible. This role is responsible for delivering innovation and excellence in media investment, with oversight across various channels including Video/CTV, Display, Local TV/Audio, OOH/Print, Ad Ops, Programmatic, Search, and Social. The Director will also engage in the Enterprise Partnership Program (EPP) and serve as the Lead Agency Negotiator, client voice, and potential New Business lead. A key focus is leading the One Marketplace team, integrating direct buys, biddable, offline, and procurement to ensure a cohesive team and optimal media investment approach. The Director acts as the steward of the investment product, providing strategic leadership based on a deep understanding of client businesses, target consumers, and category dynamics. This requires expertise in comms strategy/planning, media planning, activation/stewardship, measurement, and performance analytics. Beyond core investment stewardship, the role involves training teams, supporting new agency processes, agency enterprise deals, and rolling out the integrated investment model. The position emphasizes reliability, ethical conduct, and operating in the best interest of Crossmedia and its clients. The Director will lead client relationships alongside account and cross-functional leadership, mentor team members, and find the best integrated media strategies for optimal pricing and performance. Developing internal processes to meet cross-channel investment needs, ensuring a quality product adhering to high standards, and owning the investment product with sound rationale are crucial. The role requires a full understanding of client businesses and challenges to align media KPIs with objectives, ensuring adherence to processes across all channels. Creating an overall strategic investment roadmap, media partnerships, learning agendas, and staying updated on marketplace offerings and new opportunities are also key. Maintaining strong partnerships with Planning and other departments, ensuring sound buys and cross-channel reporting, and generating personal satisfaction for clients, team, and the company are expected. The role also involves contributing to Crossmedia's culture, participating in training, recruitment, troubleshooting team concerns, and building esprit de corps.

Requirements

6 + years of experience in media investment and campaign management
A thorough understanding of the media landscape and how it’s evolving.
Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
Liaison between partner agencies, vendors, in-house client strategy/creative teams
Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.
Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value.
Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
Participation in new business
Strong listening skills believes good thinking can come from anyone and any place.
A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Nice To Haves

Familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech )
Stays up to date with marketplace offerings and new opportunities

Responsibilities

Oversight of client media investment: Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social
Engagement in Enterprise Partnership Program (EPP)
Lead Agency Negotiator, Client voice & potential New Business
Consummate communicator with Client, Account team and Investment Leadership
Leading the One Marketplace team across direct buys, biddable, offline, procurement
Steward of the investment product delivered to each client
Providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics
Expertise in comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics
Training teams
Supporting rollout of new agency processes
Supporting agency enterprise deals
Rolling out integrated investment model across teams
Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners
Staff training of team members and serves as a mentor
Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients
Develop internal processes to ensure ability to meet cross channel investment needs on businesses
Focuses on a quality product, adhering to Crossmedia's high standards
Own the investment product with and maintain sound rationale in investment selection decision for each plan
Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives
Ensure teams across all channels adhere to processes and manage whos doing what by when
Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts
Negotiate and create effective deals and buying solutions and Joint Business Plans for the client
Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client
Maintain sound buys and ensure strong cross channel reporting and insights
Contributes to Crossmedia culture
Participates in training to enhance their professional growth
Participates in the recruitment/retention of XM talent
Effectively troubleshoots team concerns
Builds esprit de corps through strong team

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs