Director, Integrated Marketing - Snapdragon
About The Position
Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its most visible product portfolios. The Director, Integrated Marketing - Snapdragon carries a dual mandate: leading and developing the IM team, while personally owning the integrated marketing strategy for the Snapdragon business unit, spanning Compute, Mobile, Automotive, and Commercial platforms. This is a working leadership role. You will set the operating model, manage the relationship between Integrated Marketing and Product Marketing, and ensure the team's output scales through a tiered activation framework (Full, Advisory, and Self-Serve). You will also be the lead practitioner on Snapdragon, the company's highest-visibility and most complex portfolio.
Requirements
- Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience.
- OR Associate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience.
- OR High school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Nice To Haves
- 12+ years of integrated or brand marketing experience, including 4+ years in a people leadership role
- Demonstrated experience owning full-funnel marketing programs across paid, earned, and owned channels
- Strong fluency in campaign architecture — from brand strategy through channel activation and measurement
- Proven ability to manage competing priorities and finite team resources at scale
- Experience working in a matrixed environment alongside product marketing or product management teams
- Experience in marketing semiconductor, platform, or technology brands (B2B2C or B2B)
- Demonstrates strong AI fluency, with the ability to apply generative AI and automation tools to improve marketing effectiveness, speed, and scale
- Track record of building IM or campaign functions from an early stage
- Experience managing brand sponsorships, co-marketing partnerships, or ecosystem programs
- History of presenting marketing strategy and performance to VP and C-level stakeholders
Responsibilities
- Hire, develop, and retain a team of integrated marketers across BU pillars
- Define and manage the IM operating model, including capacity allocation and tiering logic
- Partner with Marketing leadership to prioritize work, manage demand, and resolve conflicts
- Build the infrastructure that allows IM to scale: briefs, playbooks, office hours, shared tools
- Provide ownership of portfolio planning and budget alignment for the pillar
- Own the integrated marketing strategy and execution plan for the Snapdragon portfolio
- Partner with Snapdragon PMMs to triage launch requests, assign activation tiers, and set integrated briefs
- Lead full-funnel campaign architecture for Tier 1 and Tier 2 Snapdragon launches, from platform strategy through channel activation
- Manage the Snapdragon always-on program, seasonal campaign calendar, and spot/reactive activation model
- Represent Snapdragon IM at flagship industry events (MWC, CES, Computex) and own Qualcomm-led event strategy for the portfolio
- Manage brand sponsorship relationships and co-marketing partnerships relevant to the Snapdragon ecosystem
- Define success metrics for all IM-led programs, from impressions through pipeline contribution
- Provide quarterly performance reviews to VP and senior stakeholders
- Identify signal from performance data and apply it to future campaign and capacity planning
Benefits
- competitive annual discretionary bonus program
- opportunity for annual RSU grants
- highly competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Director
