Director of Integrated Marketing

Integrated Financial Settlements•Austin, TX

1d•Hybrid

About The Position

Are you a strategic marketing leader who thrives at the intersection of vision and execution? We're seeking a Director of Integrated Marketing to transform strategic priorities into coordinated marketing programs that drive engagement, consultant adoption, pipeline development, and measurable business growth across Prospera Market Strategies and IFS companies. Reporting to the SVP of Marketing, you'll serve as both a strategic partner and operational powerhouse—orchestrating campaigns, optimizing marketing operations, aligning CRM initiatives, and ensuring cross-functional execution across digital, email, events, content, web, consultant communications, and business development channels. This is an ideal role for a marketing leader who brings structure, visibility, and accountability to a fast-growing organization while maintaining flexibility and adaptability in a dynamic environment.

Requirements

7+ years of progressive experience in integrated marketing, marketing operations, campaign management, demand generation, or related disciplines
Demonstrated success managing complex, multi-channel marketing initiatives from strategy through execution
Proven experience working closely with sales, business development, and executive leadership teams
Track record of building scalable marketing processes and improving organizational efficiency
Integrated campaign planning and execution across multiple channels
Marketing operations and project management expertise
Proficiency with CRM and marketing automation platforms
Lifecycle marketing and audience engagement strategy development
Advanced reporting, analytics, and performance measurement capabilities
Cross-functional leadership and stakeholder management skills
Process development and operational excellence mindset
Exceptional written and verbal communication abilities
Strategic thinking combined with strong execution orientation

Nice To Haves

Background in financial services, wealth management, insurance, fintech, or other regulated industries
Experience with B2B marketing and consultant or partner engagement models
Familiarity with complex organizational structures and multi-entity marketing coordination

Responsibilities

Lead the planning and execution of integrated marketing campaigns across email, web, social media, events, content, consultant communications, and business development initiatives
Develop strategic campaign roadmaps that align organizational priorities, product initiatives, and audience engagement strategies
Ensure consistent messaging and coordinated execution across all marketing channels
Partner with Creative, Events, Learning & Development, and Business Development teams to deliver cohesive, impactful audience experiences
Serve as the operational leader for the marketing organization, translating strategy into executable, measurable plans
Build and manage marketing workflows, project plans, timelines, and prioritization processes that maximize team efficiency
Establish governance frameworks and accountability mechanisms across all marketing initiatives
Provide real-time visibility into project status, resource allocation, dependencies, and key milestones
Support the development of scalable marketing systems and operating procedures that enable sustainable growth
Partner with leadership to implement CRM and marketing automation strategies that support consultant engagement, attorney outreach, and business development efforts
Develop lifecycle marketing programs that nurture relationships and drive adoption across multiple audience segments
Support segmentation, lead management, engagement scoring, and audience development strategies that enhance targeting and personalization
Create processes that improve audience visibility, engagement tracking, and follow-up effectiveness
Partner with business development teams to align marketing initiatives with growth objectives and revenue targets
Support consultant engagement through targeted communications, campaigns, educational initiatives, and strategic content distribution
Identify and capitalize on opportunities to improve adoption of key products, services, and business initiatives through data-driven marketing efforts
Coordinate comprehensive marketing support for conferences, hosted events, webinars, and educational programs
Establish comprehensive reporting frameworks that measure campaign effectiveness, engagement metrics, and business impact
Track and analyze key performance indicators across marketing channels and initiatives to identify trends and opportunities
Provide actionable insights and strategic recommendations based on performance data and market analysis
Partner with leadership to identify opportunities for optimization and drive continuous improvement across all marketing functions
Act as a central point of coordination and communication across marketing, business development, operations, and executive leadership
Facilitate alignment and collaboration across multiple stakeholders and competing business priorities
Drive accountability and ownership to ensure successful execution of organizational initiatives
Serve as a trusted advisor and strategic operational extension of the SVP of Marketing