Director, Integrated Marketing, Oncology

Medical University of South Carolina•Charleston, SC

21h•Onsite

About The Position

The Medical University of South Carolina (MUSC) is seeking an exceptional marketing leader to drive integrated marketing for Oncology, supporting MUSC Hollings Cancer Center during a period of unprecedented growth and transformation. As the state’s only National Cancer Institute–designated cancer center, Hollings is home to groundbreaking research, innovative clinical trials, and leaders in complex cancer care. This role will be instrumental in shaping how MUSC tells its oncology story—translating innovation in clinical care, research, and access into compelling campaigns that drive awareness, growth, and impact. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM)—including communications, brand, public relations, and web—to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required.

Requirements

Bachelor's degree in marketing, business, or a related field, with 10+ years of relevant experience.
Experience leading integrated marketing for oncology or complex clinical service lines strongly preferred.
Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.
Experience with PESO (paid, earned, shared, owned) channel strategy is required.
Progressive work experience: 9 years
Management experience: 4 years

Nice To Haves

Master’s degree (MBA, MHA, or equivalent) preferred.
Experience in a university, academic health system, or integrated delivery network environment preferred.

Responsibilities

Establishes strategic vision and leads development of oncology-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC.
Proactively monitors industry trends to inform long-term planning and growth strategies.
Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
Designs and executes integrated marketing campaigns and digital journeys tailored to key oncology audiences.
Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies.
Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively.
Guides and influences cross-functional contributors to execute against strategic objectives.
Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals.
Serves as the primary liaison between oncology service line leaders and OCM, ensuring consistent communication and strategic alignment.
Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness.
Assesses market dynamics—including demographics, competition, and environmental factors—to develop and execute both short- and long-term marketing plans that drive measurable ROI.